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The Way of the Warrior in Business: Battling for Profits, Power, and Domination - And Winning Big!

The Way of the Warrior in Business: Battling for Profits, Power, and Domination - And Winning Big!

          
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About the Book

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits.

The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do.

Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.

About the Author: Donald Wayne Hendon, Ph.D., is a best-selling author, speaker, consultant, coach, and trainer in the fields of marketing, management, negotiation, and international business and a lifetime member of the Vietnam Veterans of America. He is the author of more than 400 articles and 9 books, including 365 Powerful Ways to Influence and Guerrilla Deal-Making (with Jay Conrad Levinson).

Don has given several thousand seminars and consulted for hundreds of companies in 36 nations on 6 continents. McDonald's, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, Nissan, Kmart, Time Magazine, Texas Instruments, LG, and Philippine Airlines are just a few of his clients. He has taught at universities throughout the world - in 14 states in the USA plus 7 other countries. Don earned his Ph.D. in Business from the University of Texas at Austin and his M.B.A. in Marketing from the University of California at Berkeley. Don lives in Mesquite, NV.

Philip Kotler, Ph.D., is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 57 books, including the bestselling classic, Marketing Management.


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Product Details
  • ISBN-13: 9781938548062
  • Publisher: Maven House Press
  • Publisher Imprint: Maven House Press
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 399 gr
  • ISBN-10: 193854806X
  • Publisher Date: 01 Aug 2013
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 216
  • Series Title: English
  • Sub Title: Battling for Profits, Power, and Domination - and Winning Big!
  • Width: 153 mm


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