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Was verstehen Touristen unter Nachhaltigkeit? Eine Analyse der ökologischen, sozialen und ökonomischen Facetten der Nachhaltigkeit aus Kundensicht

Was verstehen Touristen unter Nachhaltigkeit? Eine Analyse der ökologischen, sozialen und ökonomischen Facetten der Nachhaltigkeit aus Kundensicht

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich Tourismus - Sonstiges, Note: 1,0, Hochschule für angewandte Wissenschaften Kempten, Sprache: Deutsch, Abstract: Die Tourismusbranche gilt als eine der am stärksten und schnellsten wachsenden Branchen der Welt. So ist die Zahl der internationalen Ankünfte im Jahr 2016 um 3,9% gewachsen und auf 1,2 Milliarden angestiegen. Für die weiteren Jahre wird ein linear wachsender Anstieg prophezeit. Doch der enorme Anstieg trägt zur Veränderung des Klimas bei und gilt auch als ein erheblicher Faktor für Ressourcenschwund. Das Jahr 2017 wurde von den Vereinten Nationen zum "International Year of Sustainable Tourism for Development" ernannt. Dies drückt aus, dass die Sorge um die Umwelt auch in der Tourismusbranche angekommen ist. Insgesamt wurden im Jahr 2016 34.810 Mio. Tonnen CO2 weltweit ausgestoßen . Davon wurden 5% durch die Tourismusbranche verursacht. Allein der Hotelbranche ist ein Anteil von 21% des CO2-Ausstoßes der gesamten Tourismusbranche zuzuschreiben. Doch nicht nur die Hoteliers müssen handeln, es erfordert das Handeln und Umdenken aller Akteure am Markt um die natürlichen Ressourcen zu erhalten. Umso mehr von Bedeutung ist es also, dass sich immer mehr Gäste für Nachhaltigkeit interessieren . Daraus ergibt sich die Frage, was Gäste überhaupt unter Nachhaltigkeit verstehen. Ziel dieser Arbeit ist es, dies durch eine literaturbasierte Analyse herauszuarbeiten. Dazu wird im ersten Teil der Arbeit der Begriff Nachhaltigkeit definiert und ein geschichtlicher Überblick gegeben sowie die drei Facetten Ökologie, Ökonomie und Soziales genauer untersucht und angrenzende Konzepte genannt. Im zweiten Teil wird ein Überblick über Nachhaltigkeit als Trend, die aktuelle Angebotsstruktur in der Hotellerie und nachhaltiges Management sowie Maßnahmen gegeben. Das vierte Kapitel beschäftigt sich aus der Sicht des Kunden mit dem Thema Nachhaltigkeit, nennt entsprechende Zielgruppen und untersucht anhand der drei Säulen der Nachhal


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Product Details
  • ISBN-13: 9783668758681
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668758689
  • Publisher Date: 20 Jul 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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Was verstehen Touristen unter Nachhaltigkeit? Eine Analyse der ökologischen, sozialen und ökonomischen Facetten der Nachhaltigkeit aus Kundensicht
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