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Was ist das Produkt von Schule? Grundlagen der Schulbetriebswirtschaftslehre

Was ist das Produkt von Schule? Grundlagen der Schulbetriebswirtschaftslehre

          
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About the Book

Internationale Untersuchungen wie PISA setzen das deutsche Schulsystem unter Reformdruck. Zu diesem Zweck wird offen oder verdeckt Wissen aus anderen Bereichen, z.B. der Betriebswirtschaftslehre, in das Schulsystem hineingetragen und angewendet. Dies wird unter anderem an den Qualitätsrahmen der Bundesländer deutlich, die sich fast alle am EFQM-Modell orientieren. Auch wenn Schulen noch nicht als Unternehmen geführt werden, ist ein Wandel des Verhältnisses von Schule zu ihren Schülern abzusehen. Schulen werden immer mehr zu Anbietern von Bildungsprodukten und Schüler zu deren Kunden. Soll dieser Weg weiter beschritten werden, so ist vor der Übertragung betriebswirtschaftlichen Wissens auf den Schulbereich folgende Frage zu klären: Was genau ist das Produkt von Schule? Die Antwort ist relevant für alle Bereiche des Schulbetriebes. Nur wer seine Produkte kennt, kann die Prozesse, die zu diesen Produkten führen, definieren und managen. Nur wer sein Produkt kennt, kann es vermarkten, mit der Konkurrenz vergleichen, etc. Produkte werden immer für Kunden erstellt, schon deswegen ist Klarheit notwendig, beispielsweise für den Zielgruppenbezug. Diese Arbeit leistet die Einordnung schulischer Produkte in die Modelle der Betriebswirtschaftslehre. Dazu bedient sich der Autor des BWL-Wissens über Dienstleistungen und Sachgüter. Für diese Einordnung wird das betriebswirtschaftliche Modell der Dienstleistung für die Anwendung auf Schule aufbereitet und die untersuchten Komponenten von Unterricht in das Modell der Dienstleistung eingeordnet. Wer mehr über diese Fragen erfahren möchte, sollte diese Arbeit lesen.


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Product Details
  • ISBN-13: 9783863414443
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 136 gr
  • ISBN-10: 3863414446
  • Publisher Date: 19 Nov 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 178 mm


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