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Wahrnehmung, Wahrnehmungsstörung, Imagebildung eines Unternehmens, Wahrnehmungsillusion

Wahrnehmung, Wahrnehmungsstörung, Imagebildung eines Unternehmens, Wahrnehmungsillusion

          
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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Allgemeine Psychologie, Note: 1,5, SRH Fernhochschule, Sprache: Deutsch, Abstract: Das zentrale Thema dieser Hausarbeit ist die Wahrnehmung mit ihren verschiedenen Stufen und Schritten. Auch wie wir das, was wir wahrnehmen, nun wirklich interpretieren, wird angesprochen und verdeutlicht. Die Imagebildung von Unternehmen wird dann damit in Verbindung gesetzt. Wahrnehmung ist vielfältig. So wie wir etwas für wahr wahrnehmen, kann es ebenso falsch sein oder eben nur eine Täuschung. Falsche Wahrnehmungen bringen Schwierigkeiten mit sich. Doch passiert die falsche Wahrnehmung jedem im Alltag und man hat teilweise damit zu kämpfen. Wir hören, sehen, fühlen, riechen, etc., durch all diese Dinge nehmen wir wahr. Doch auch unsere Sinne können uns täuschen. Da stellen sich die Fragen: Kann man unsere Wahrnehmung dann auch beeinflussen? Und wenn ja, wie? Wie könnte man es positiv für sich nutzen, wenn man am Anfang einer Unternehmensgründung steht und ein positiven Image aufbauen möchte? Was muss bzw. sollte man als Unternehmensgründer alles beachten? Gegenstand dieser Hausarbeit ist die Wahrnehmung und damit wird darauf auch als erstes eingegangen. Es werden Fragen geklärt wie: Wie nehmen wir Menschen Dinge wahr? Wie funktioniert die Wahrnehmung? Nehmen wir alle dasselbe wahr? Dann wird der Prozess der Wahrnehmung mit seinen wichtigen Bestandteilen erklärt. Die verschiedenen Schritte der Wahrnehmung ist dann der nächste Aspekt den wir uns ansehen. Daraufhin folgt die Erläuterung der Top-down und Bottom-up Verarbeitung. Dann wird die Wahrnehmungsinterpretation erklärt und noch kurz in die Wahrnehmungstäuschung, sowie Wahrnehmungshalluzination eingegangen. Image-Bildung eines Unternehmens und die allgemeine Bedeutung des Images wird in Kapitel 4 ausführlich bearbeitet und erklärt. Hierbei werden die Begriffe Corporate Identity und Corporate Image verdeutlicht. Daraufhin gehen wir noch auf die Begriffe und


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Product Details
  • ISBN-13: 9783346621344
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346621340
  • Publisher Date: 10 May 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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