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Wahlkampf 2.0: Revolutioniert das Social Web die politische Kommunikation?

Wahlkampf 2.0: Revolutioniert das Social Web die politische Kommunikation?

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,7, Universität Münster (Institut für Kommunikationswissenschaft), Veranstaltung: Einführung in die politische Kommunikation, Sprache: Deutsch, Abstract: Internetbasierte Kommunikation hat in den letzten Jahren eine rasante Entwicklung durchlaufen: Eine verbesserte Infrastruktur und sinkende Kosten für Breitbandanschlüsse haben in Deutschland und anderen Industriestaaten zu einer fast flächendeckenden Versorgung der Bevölkerung mit Internetzugängen geführt, neue Technologien und interaktive Anwendungen ermöglichen innovative Formen des kommunikativen Austausches. Mit den Schlagworten 'Web 2.0' und 'Social Web' wird versucht, die neu entstandenen komplexen Angebotsstrukturen und Nutzungsmöglichkeiten begrifflich zu fassen - sie prägen sowohl die gesellschaftlichen wie auch die wissenschaftlichen Diskurse zu den verschiedensten Formen zeitgenössischer Onlinekommunikation. Durch seine spezifischen Strukturen und Nutzungsmöglichkeiten kann besonders dem Social Web theoretisch eine bedeutende Rolle bei der Kommunikation von und über Politik zukommen - sowohl für politische Kommunikatoren als auch für die Wähler als 'Endverbraucher' politischer Kommunikation. Im Rahmen dieser Arbeit sollen zunächst kurz die Potentiale politischer Kommunikation im Social Web herausgearbeitet werden, um dann anhand des US-Präsidentschaftswahlkampfs 2008 und des Bundestagswahlkampfs 2009 darzustellen, ob und inwieweit diese Potentiale aktuell in der Wahlkampfkommunikation bereits berücksichtigt werden. Eine systematische Aufarbeitung verschiedener Forschungsbeiträge bezüglich des Einsatzes von Social Software in beiden genannten Wahlkämpfen soll eine vergleichende Betrachtung und abschließend eine Einordnung und Bewertung unter Berücksichtigung der theoretischen Vorüberlegungen ermöglichen.


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Product Details
  • ISBN-13: 9783656085430
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 45 gr
  • ISBN-10: 3656085439
  • Publisher Date: 22 Dec 2011
  • Height: 210 mm
  • No of Pages: 24
  • Series Title: German
  • Sub Title: Revolutioniert das Social Web die politische Kommunikation?
  • Width: 148 mm


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