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Wachstumsstrategien im Zuge der Internationalisierung von diversifizierten Konzernen

Wachstumsstrategien im Zuge der Internationalisierung von diversifizierten Konzernen

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Fachhochschule Südwestfalen; Abteilung Iserlohn, Sprache: Deutsch, Abstract: Die vorliegende Arbeit gibt eine Antwort auf die Frage, wie sich Wachstum in Zeiten der Internationalisierung strategisch realisieren lässt. Mit welchen Strategien kann das Management der Konzerne auf die sich stark verändernden Rahmenbedingungen reagieren, um langfristigen Unternehmenswachstum zu sichern? Es sollen sowohl begriffliche Grundlagen geklärt als auch einen Einblick in wichtige Theorien der Wachstumsstrategien geboten werden, die im genannten Spannungsfeld relevant sind. Langfristiges Wachstum ist beides - Voraussetzung und Gradmesser für unternehmerischen Erfolg. Gleichwohl verändern sich die Rahmenbedingungen für das Erreichen von Wachstumszielen rasant. Es treten immer neue Wettbewerber aus Schwellenländern auf den Plan, weltweit operierende Unternehmen machen sich auch am deutschen Markt deutlich bemerkbar und die großen Wirtschaftsblöcke erweitern beziehungsweise verändern sich. Auch der beschleunigten Entwicklung der digitalen Welt kann sich langfristig niemand entziehen. Die Ursachen für neue Herausforderungen sind vielfältig. Beim Betrachten von konkreten Zahlen wird die Bedeutung der zunehmenden Internationalisierung klar. In den Jahren 1980 bis 2011 hat sich das Welthandelsvolumen nominal gesprochen verzehnfacht. Zukünftig wird also der strategische Erfolg von Konzernen nicht nur von ihren aktuellen Produkten abhängen, sondern vor allem von ihrer Fähigkeit, die Märkte der Zukunft zu besetzen.


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Product Details
  • ISBN-13: 9783668149748
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668149747
  • Publisher Date: 02 Mar 2016
  • Height: 210 mm
  • No of Pages: 26
  • Series Title: German
  • Weight: 45 gr


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