Home > Society & social sciences > Society & culture: general > Media studies > Von der Konvergenz zur Divergenz: Eine kritische Betrachtung des Konvergenzprodukts aus Fernsehen und Internet
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Von der Konvergenz zur Divergenz: Eine kritische Betrachtung des Konvergenzprodukts aus Fernsehen und Internet

Von der Konvergenz zur Divergenz: Eine kritische Betrachtung des Konvergenzprodukts aus Fernsehen und Internet

          
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About the Book

Inhaltsangabe: Einleitung: Das nächste Jahrtausend steht vor der Tür. Und noch nie zuvor stand die Welt vor derart fundamentalen Veränderungen wie heute. Technologische Innovationen wirken als Triebfedern für einen globalen Wandel, der die Wirtschaft tiefgreifend verändern wird. Sowohl im gesellschaftspolitischen als auch im wirtschaftspolitischen Rahmen bestimmen zunehmend Begriffe wie "Informationszeitalter", "Multimedia", "Information Appliances" oder "die Zukunft des PC" die Diskussionen. Das Zusammenwachsen von Fernsehen und Internet im Sinne eines gemeinsamen Endgerätes stellt seit Jahren eine kontroverse Debatte dar. Letztendlich dreht sich die Diskussion um die Frage, ob die PC-Branche oder die TV-Branche die "Millionen von eyeballs" gewinnt. Triebfedern dieser Debatte sind in erster Linie die Hersteller von Endgeräten und Microchips. Denn die sich derzeit entwickelnde Internetindustrie wird sowohl neue Märkte schaffen als auch bestehende verdrängen. Speziell in einer so kritischen Phase der Entwicklung gilt es aus Sicht der betroffenen Unternehmen, schnellstmöglich die Marktführerschaft zu erlangen. In Märkten, die mittlerweile den Zenit ihrer Bedeutung überschritten haben, muß ein Unternehmen versuchen, auf neu entstehende Märkte auszuweichen. Ein solch neuer Markt scheint sich im Bereich des Konvergenzproduktes aus Internet und TV zu bilden. Der Fernseher gehört zu den meistpropagierten Geräten, in die das Internet in Zukunft Einzug halten soll. Durch eine Erweiterung des TV-Geräts durch einen möglichst kostengünstigen Computer soll der Massenmarkt für das Internet erschlossen werden. Jedoch wird bei dieser Betrachtung oftmals der Konsument außer acht gelassen. Unter der Berücksichtigung seiner Bedürfnisse und seines Verhaltens stellt sich unter anderem die Frage, ob ein komplexes Gerät, das den Fernseher und das Internet vereint, dem Konsumentenwunsch mehr entspricht als ein unkompliziertes Spezialgerät, das sich durch einfache Handhabung auszeichnet


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Product Details
  • ISBN-13: 9783838618012
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 86 gr
  • ISBN-10: 3838618017
  • Publisher Date: 03 Oct 1999
  • Height: 210 mm
  • No of Pages: 56
  • Series Title: German
  • Sub Title: Eine kritische Betrachtung des Konvergenzprodukts aus Fernsehen und Internet
  • Width: 148 mm


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