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Von der Komplexitätsreduktion zur Revitalisierung eines mittelständischen Unternehmens: Eine praktische Anwendung multifunktionaler betriebswirtschaftlicher Instrumente

Von der Komplexitätsreduktion zur Revitalisierung eines mittelständischen Unternehmens: Eine praktische Anwendung multifunktionaler betriebswirtschaftlicher Instrumente

          
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About the Book

Inhaltsangabe: Zusammenfassung: In den letzten Jahren hat sich die wirtschaftliche Situation für Unternehmen - besonders für den Mittelstand - dramatisch verschlechtert. So spiegelt die steigende Zahl der Unternehmensinsolvenzen in Deutschland die dramatische Lage wider. Der Autor dieser Studie sieht es daher an der Zeit, dass sich Unternehmen damit beschäftigen die Komplexität ihrer Geschäftstätigkeit drastisch zu reduzieren, um damit die Kostensenkung voranzutreiben und frei werdende Ressourcen effizienter einsetzen zu können, was sich letztlich positiv auf den Unternehmenserfolg auswirkt. Dabei differenziert er zwischen den Themen Revitalisierung, Turnaround und Sanierung. Am Beispiel der fiktiven Komplex GmbH, deren Komplexitätsproblematik ohne weiteres auf andere Unternehmen übertragbar ist, analysiert der Autor mit verschiedenen multifunktionalen Instrumenten/Methoden (Produktivitätsregression, ABC-Analyse, Success-Resource-Deployment) die vorherrschende Komplexität und schnürt ein gezieltes Maßnahmenbündel, das die Komplexität auf ein beherrschbares Niveau zurückführt. Darüber hinaus zeigt er mithilfe des Success Ressource Deployment (SRD) zahlreiche Handlungsfelder auf, an denen die Komplex GmbH arbeiten wird, um die Unternehmensleistung noch weiter zu steigern. Diese Studie betrachtet klassische Unternehmensfunktionen, die als Komplexitätstreiber wirken und zeigt Bereiche im Unternehmen auf, die unter der Komplexität leiden (Komplexitätsopfer). Vieldiskutierte Themen der letzten Jahre wie CRM, DataWarehouse, One-to-One Marketing etc., sieht der Autor durchaus kritisch. Denn möglicherweise haben gerade diese Themen zum Aufbau der Komplexität beigetragen. Inhaltsverzeichnis: Inhaltsverzeichnis: I.AbbildungsverzeichnisVI II.AbkürzungsverzeichnisVIII 1.Der Mittelstand in der Krise1 1.1Die Zunahme der Unternehmensinsolvenzen1 1.2Definition des Begriffs Mittelstand3 1.2.1Qualitative Abgrenzungsmethodik4 1.2.2Quantitative Abgrenzungsmethodik5 1.3


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Product Details
  • ISBN-13: 9783838680590
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 172 gr
  • ISBN-10: 3838680596
  • Publisher Date: 13 Jun 2004
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Sub Title: Eine praktische Anwendung multifunktionaler betriebswirtschaftlicher Instrumente
  • Width: 148 mm


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Von der Komplexitätsreduktion zur Revitalisierung eines mittelständischen Unternehmens: Eine praktische Anwendung multifunktionaler betriebswirtschaftlicher Instrumente
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