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Vom Projektmanagement zum Projektmarketing. Die Förderung von Akzeptanz neuer Projekte im Unternehmen

Vom Projektmanagement zum Projektmarketing. Die Förderung von Akzeptanz neuer Projekte im Unternehmen

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Informatik - Wirtschaftsinformatik, Note: Sehr gut, FH JOANNEUM Kapfenberg, Veranstaltung: Unternehmensführung und Organisation, Sprache: Deutsch, Abstract: Das Streben nach Veränderung und Weiterentwicklung in einem Unternehmen führt oft zur Einführung von Neuerungen in Kombination mit der Durchführung von großen Projekten. Insbesondere Organisationsprojekte führen meist zu Veränderungen von Unternehmensstrukturen und Gewohnheiten und sind daher mit Unsicherheit der betroffenen Mitarbeiter verbunden. Akzeptanz ist ein wichtiges Schlagwort. Ein noch so gutes Projekt ist zum Scheitern verurteilt, wenn ihm die notwendige Akzeptanz nicht zugesprochen wird. Mittels Projektmarketing als "Projektunterstützungstool" wird versucht, alle von einem Projekt betroffenen Mitarbeiter in das neue Projekt einzuführen um so die Akzeptanz zu erhöhen, die optimale Unterstützung zu fördern und eine Verbesserung des Arbeitsklimas zu garantieren. Nur Projekte, welche die volle Unterstützung und Anerkennung der Geschäftsleitung, der Entscheidungsbefugten und der beteiligten Mitarbeiter haben, können auch wirklich erfolgreich sein. In der heutigen Arbeitswelt, wo viele Mitarbeiter parallel an mehreren Projekten arbeiten, steht nahezu jedes Projekt in direkter Konkurrenz zu anderen Projekten, nach außen hin oder auch innerhalb des Unternehmens, die ebenfalls an Zeit- und Geldmittel gebunden sind.


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Product Details
  • ISBN-13: 9783638721356
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3638721353
  • Publisher Date: 05 Aug 2007
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 68 gr


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