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Vom Einkaufszentrum zur Electronic Mall?: Analyse einer neuen Vertriebsform und deren Auswirkungen auf den Einzelhandel

Vom Einkaufszentrum zur Electronic Mall?: Analyse einer neuen Vertriebsform und deren Auswirkungen auf den Einzelhandel

          
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About the Book

Inhaltsangabe: Einleitung: Der Einzelhandel in Deutschland unterliegt tiefgreifenden strukturellen Wandlungsprozessen. Neben einem veränderten Konsumentenverhalten und zunehmenden Konkurrenzdruck im stationären Einzelhandel, stellt die rasante Entwicklung des Electronic Commerce eine neue strategische Herausforderung für Einzelhandelsunternehmen dar. Die aktuellen Entwicklungen zeigen, dass der Einsatz elektronischer Medien im Einzelhandel zu gravierenden Veränderungen in der Warenwirtschaft und in den Distributionskanälen führen und die gesamte Handelslandschaft umstrukturieren wird. In der Folge wird der Einzelhandel mit zusätzlicher Konkurrenz konfrontiert und dadurch einem intensiven Verdrängungswettbewerb ausgesetzt. Darüber hinaus ergeben sich durch die Einbindung des elektronischen Vertriebs in die Unternehmensstrategie jedoch auch Chancen, das Angebot auszuweiten und zusätzliche Märkte zu erschließen. Im Rahmen des Online-Shoppings wurde auch das Konzept der Einkaufszentren im Sinne von Electronic Malls (kurz E-Malls) aufgegriffen. Während stationäre Einkaufszentren die urbane Atmosphäre der Innenstädte an dezentralen Standorten inszenieren, stellen die E-Malls eine weitere Ausprägung einer Handelsagglomeration als Internetpendant eines Einkaufszentrums im virtuellen Raum dar. Inwiefern jedoch das Prinzip der Einkaufszentren ‚alles unter einem Dach' auf eine Electronic Mall im virtuellen Raum des Internets zu übertragen ist oder ob das Internet nicht als ‚eine einzige Mall' aufgefasst werden kann, ist Gegenstand der aktuellen Diskussion. Im Rahmen dieser Arbeit wird eine eingehende Analyse der Electronic Malls vor dem Hintergrund stationärer Einkaufszentren vorgenommen. Dies beinhaltet die Frage, ob es sich bei Einkaufszentren im virtuellen und realen Raum um gänzlich verschiedene Konzepte handelt, oder inwieweit die Erfahrungen und relevanten Faktoren des stationären Einzelhandels auch im Technik-basierten virtuellen Raum Gültigkeit besitzen. Und wie wird


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Product Details
  • ISBN-13: 9783838646596
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 217 gr
  • ISBN-10: 3838646592
  • Publisher Date: 29 Oct 2001
  • Height: 210 mm
  • No of Pages: 162
  • Series Title: German
  • Sub Title: Analyse einer neuen Vertriebsform und deren Auswirkungen auf den Einzelhandel
  • Width: 148 mm


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Vom Einkaufszentrum zur Electronic Mall?: Analyse einer neuen Vertriebsform und deren Auswirkungen auf den Einzelhandel
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