Visualización de Datos & Storytelling

Visualización de Datos & Storytelling

          
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About the Book

Usado en cursos de visualización de datos en universidades de USA, Corea, Canadá y Medio Oriente; y en tranings en empresas como Halliburton, Agilent y PropertyFinder, esta es la traducción de la segunda edición original del inglés "Data Visualization & Storytelling" por Barbara Covarruibias. En este libro, aprenderá cómo visualizar temas fascinantes de equidad de género, inclusión y sesgos. ¿Cuál es el papel de una narrativa en un gráfico? Los fundamentos de la narración y Cuál es la relación entre datos, información y conocimiento. El autor reúne conceptos de Ciencia de Datos, Design Thinking y Estrategia Empresarial para llevar al lector a un viaje donde el destino es la narración visual.
Tanto si vd. es un candidato a MBA, MFA o una consultora de estrategia, este libro le explica los fundamentos visuales para construir gráficos que convencen. Diseñado como una serie de ejercicios Socráticos para un curso de visualización de datos este libro es para usted si trabaja con Excel, SPSS o Tableau y no se requieren habilidades de datos ni conocimientos de matemáticas especiales.

¿Qué va a aprender?
1. Identificar el papel de una narrativa en un gráfico.
2. Transformar datos en información.
3. Sintetizar conocimiento.
4. Aplicar herramientas de pensamiento visual al proceso de toma de decisiones.
5. Seleccionar técnicas de comunicación visual para persuadir.
6. Detectar sesgos y mentiras en gráficos.
Praise from the readers

"look at this tremendous contribution" - Juan Riquelme Díaz, Editor del Grupo Valparaíso en SoyChile
"I was going through the book and it looks great!" - Mauricio ZAnotti - Director ONG La ruta Solar
"Here in Argentina the community in data science is really growing, and I love visualizations and find the way to tell the story." - Agustin Blacker"Along with greeting and thanking you for such a good contribution delivered through the book I am reading (now in its translated version)." - Rosa Velasques
"An eye opener" - Benjamin Jon, Wales."A holistic approach to how to create knowledge with classic rhetoric." - Birgitta Edberg
Sobre los autores

Marybeth Sandell es una periodista Sueco-americana y ha sido, entre otros, bureau chief de la oficina de Bloomberg en Londres. Ha trabajado en Estocolmo, Zurich y Nueva York; y ha enseñado en la University of North Carolina. Tiene un Masters in Communication and Technology por la UNC Chapel Hill y su trabajo se focaliza en crear data-driven stories para corporaciones globales y non-profits.

Jose Berengueres es ingeniero de telecomunicación por la UPC de Barcelona y doctor en robótica por el TokyoTech. Kaggle competitions master y angel investor (citationSy), desde el 2011 trabaja en la U.A.E University en Emiratos donde compagina su trabajo de profesor con mentoring a startups y assesoría en temas de data science, UX y design thinking.


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Product Details
  • ISBN-13: 9798619677812
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 190
  • Spine Width: 10 mm
  • Width: 127 mm
  • ISBN-10: 8619677810
  • Publisher Date: 29 Feb 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 195 gr


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