Why is netflix attractive to customers? What actually happens in a JV cross-promotion? What are the specific resources and costs needed to achieve your e-marketing objectives? Based on costs identified in the budget and the performance measures, what is the financial return on investment and ultimate profitability of the e-marketing strategy? How are you going to evaluate and report on your e-marketing activities throughout the campaign?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
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