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Videomarketing für Einsteiger

Videomarketing für Einsteiger

          
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About the Book

Videomarketing gehört heutzutage zu den populärsten Methoden ein Produkt oder eine Dienstleistung im Internet zu bewerben. Nahezu jeder Internetnutzer schaut sich Online-Videos an. Aufgrund dieser großen Popularität, listen Suchmaschinen wie Google Videos auch in den Suchergebnissen. Studien zufolge, schauen bereits über 25% aller Internet Nutzer sich täglich Online-Videos an. Diese Zahl steigt auch aufgrund der weit verbreiteten Nutzung sozialer Netzwerke wie Facebook oder Myspace, stetig an. In den meisten sozialen Netzwerken werden Tools zur Verfügung gestellt, mit denen man Online-Videos einbinden kann. Die Nutzung der Computer und des Internets verdrängt immer mehr das klassische Fernsehen. Der Empfang von Fernsehsendungen ist schon lange auf einem Computer möglich. Fast jede Fernsehsendung kann auf den Webseiten der Fernsehsender online angesehen werden. Studien zufolge empfiehlt über die Hälfte der Leute welche sich im Internet ein Video angesehen haben, diese per eMail oder soziale Netzwerke weiter. So können sich Online-Videos ungebremst verbreiteten. Dies nennt man einen "Viralen Effekt" auf den ich in diesem Buch näher eingehen werde. Im fortgeschrittenen Internet werden Webseiten mit normalen Texten und Bildern immer mehr durch Audio und Video ersetzt, oder zumindest um diese erweitert. Es ist ein sehr mächtiges Medium für jeden Vermarkter der seine Angebote zum massiven Erfolg führen möchte.
About the Author: Jörg Willems (*1964) in Geldern, Kreis Kleve geboren, wuchs in Geldern-Veert auf und kehrte 2004 nach einer "Rundreise" durch die Bundesrepublik Deutschland zurück nach Geldern. Er hat Ausbildungen im kaufmännischen Bereich, in der Krankenpflege, sowie im Rettungs- und Sicherheitsdienst und im Verlagswesen. Bisher fungierte er bei mehr als 30 Fachbüchern in der Krankenpflege und im Rettungsdienst als Allein-Herausgeber und seit 2009 als Co-Herausgeber und Fachbuchautor im Rettungsdienstbereich des Elsevier-Verlages und JÖWI-Verlages. Die eigene Ratgeberserie "JÖWI´s-Express-Ratgeber" wird seit 2016 regelmässig ergänzt und überarbeitet. Jörg Willems ist Mitglied des Deutschen Fachjournalisten-Verbandes und der European-Press-Association, u.a. in den Fachbereichen Rettungsdienst und Krankenpflege, sowie Presse- und Verlagswesen.



Product Details
  • ISBN-13: 9783751954297
  • Publisher: Books on Demand
  • Publisher Imprint: Books on Demand
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3751954295
  • Publisher Date: 07 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 82 gr


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