Contents
List of Figures
List of Tables
List of Contributors
Acknowledgements
Foreword
Chapter 1 Introduction
Colette Henry (Royal Veterinary College)
Part I: Theoretical Foundations
Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions
versus evidence
Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch
University, University of Edinburgh & University of Bristol)
Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice
Liz Mossop (University of Nottingham)
Chapter 4 Leadership and Management in Veterinary Practice
Brian Faulkner (Front Foot Veterinary Consultancy)
Chapter 5 Veterinary Business Management: An Ethical Approach to Managing
People and Practices
Lorna Treanor & Martin Whiting (University of Ulster & Royal
Veterinary College)
Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal
Veterinary Medicines in the United Kingdom and Ireland
Robert Smith & Martin Whiting (The Robert Gordon University &
Royal Veterinary College)
Chapter 7 Applying Marketing Theory to Veterinary Practice
Andrew Morton (The Marketing Institute)
Chapter 8 Brand Identity: Building a Veterinary Hospital Brand
Cathy R. Coates (University of Bristol)
Chapter 9 Veterinary Field Expertise and Knowledge Exchange
Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson
(University of Newcastle)
Part II: Practical Cases
Chapter 10 Ellie Prior: Starting out in practice
Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary
College, University of Bristol & University of East Anglia)
Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural
Areas
Izzy Warren-Smith (Harper Adams University College)
Chapter 12 Cromlyn Vets: Where to now?
Colette Henry (Royal Veterinary College)
Chapter 13 De'Ath, Slaughter, Davis & Jones: Time for a Re-Brand?
Lynn Hill (University of Bristol)
Chapter 14 Cascade Veterinary Practice: Changing times
Adele Feakes & Diane Whatling (University of Adelaide)
Chapter 15 Northgate Veterinary Clinic: A new lease of life?
Adele Feakes & Diane Whalting (University of Adelaide)
Chapter 16 Parasol Kennels: Innovative Animal Housing
Christopher Brown & Jane Taylor (University of Hertfordshire)
Index
Key features:
. Presents practical cases supported by underpinning theory
. Comes with online case-based resources
. Contains contributions from leading experts and experienced veterinary business educators
- Compiled and edited by the UK's first Professor of Veterinary Business and Enterprise
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more.
The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.
The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.
