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Veränderungen des deutschen Immobilienmarktes durch den Markteintritt internationaler Investmentgesellschaften

Veränderungen des deutschen Immobilienmarktes durch den Markteintritt internationaler Investmentgesellschaften

          
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About the Book

Die deutsche Immobilienbranche ist gekennzeichnet durch öffentliche Wohnungsunternehmen, die große Wohnungsbestände bewirtschaften, weiten Teilen der Bevölkerung Wohnraum zur Verfügung stellen und vielfältige soziale Aufgaben erfüllen.Dieses Marktsegment der Wohnungsversorgung durch öffentliche Wohnungsunternehmen befindet sich seit einiger Zeit in einer Phase der Veränderung und des Umbruchs, seit Ende der 90er Jahre in Deutschland verstärkt Verkäufe von großen Wohnungsportfolios bzw. ganzen Wohnungsunternehmen an internationale Investoren eingesetzt haben.Durch den verstärkten Fokus auf den deutschen Immobilienmarkt und damit einhergehender großvolumiger Immobilientransaktionen werden durch internationale Investoren nicht nur die Eigentümerstruktur auf dem deutschen Wohnungsmarkt verändert, sondern zunehmend Praktiken, Abläufe und Ansätze eingeführt, die in anderen Branchen schon seit längerer Zeit Anwendung finden und das herkömmliche Immobilienmanagement der öffentlichen Wohnungsunternehmen und damit des deutschen Immobilienmarktes grundlegend verändern. Triebfeder dieses auf Optimierung und Effizienzsteigerung gerichteten Handelns der internationalen Investoren ist eine starke Renditeorientierung. Dies steht im krassen Gegensatz zur historisch gewachsenen sozialen Orientierung der öffentlichen Wohnungsunternehmen, bei denen die Wohnraumversorgung, das Gemeinwohl und soziale Tätigkeiten im Vordergrund stehen. Durch optimierte betriebliche Prozesse und ein modernes - auf Kennzahlen und finanziellen Zielgrößen basierendes - effizientes Bestands- und Bewirtschaftungsmanagement sowie durch die Anwendung innovativer Finanzierungskonzepte und gänzlich neuer Marketingmethoden - unter stärkerer Einbeziehung der neuen Medien - durch die internationalen Investoren, gerät die deutsche Wohnungswirtschaft zunehmend unter einen Veränderungs- und Anpassungsdruck. Dieser Handlungsdruck wird noch verstärkt, durch eine angespannte Haushaltslage in den Kommunen, die die herkömmlic


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Product Details
  • ISBN-13: 9783868150254
  • Publisher: Igel Verlag Gmbh
  • Publisher Imprint: Igel Verlag Gmbh
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 113 gr
  • ISBN-10: 3868150250
  • Publisher Date: 17 Jun 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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Veränderungen des deutschen Immobilienmarktes durch den Markteintritt internationaler Investmentgesellschaften
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Veränderungen des deutschen Immobilienmarktes durch den Markteintritt internationaler Investmentgesellschaften
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