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Vertrieb von gebrauchten Investitionsgütern durch Nutzung der elektronischen Medien

Vertrieb von gebrauchten Investitionsgütern durch Nutzung der elektronischen Medien

          
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About the Book

Inhaltsangabe: Einleitung: Kaum ein Tag vergeht an dem nicht im Fernsehen oder den Printmedien über die Herausforderungen und die Chancen der Marktteilnehmer durch die sogenannte „New Economy" berichtet wird. Große Unternehmen aus der „Old Economy", machen unter großem Kosten- und Marketingaufwand ihre Geschäfte für das Internet-Zeitalter fit und Start-Up Unternehmen brechen alte Marktbeziehungen auf und beschreiten neue Wege bis in kleine Marktnischen hinein. Electronic-Commerce (E-Commerce) wird das Potential zugeschrieben, alle Märkte zu verändern. Verändert werden die Rahmenbedingungen für Anbieter und Nachfrager am Markt und damit auch das Verhalten alter und neuer Marktteilnehmer zueinander. Die Chancen der Internettechnologie liegen in der nachhaltigen Veränderung der industriellen Wertschöpfungskette, d.h., Vereinfachung von Verwaltungsabläufen, Optimierung von Produktionsverfahren und die Generierung völlig neuer Beschaffungswege wie die der elektronischen Marktplätze. Kaum eine technische Entwicklung hat die Welt, sowohl im privaten, vor allem aber im wirtschaftlichem Leben, in so kurzer Zeit derart stark verändert wie das Internet. Informationen stehen blitzschnell, weltweit und zu geringen Kosten zur Verfügung. Der Informationsaustausch der Unternehmen untereinander wird dadurch immer umfassender, bei gleichzeitig ansteigender Komplexität der Inhalte. Das Internet lässt Märkte größer und transparenter werden, Preise und Leistungen werden weltweit vergleichbar. Der Konkurrenz- und Anpassungsdruck auf die Unternehmen wird immer größer. Die digitale Geschäftsabwicklung durch E-Commerce bricht traditionelle Unternehmens- und Handelsstrukturen auf, verändert die Beziehungen zwischen Unternehmen und Kunden und schafft neue Produkte und Märkte. In dieser Diplomarbeit sollen die Chancen und Risiken des „Vertrieb von gebrauchten Investitionsgütern durch die Nutzung der elektronischen Medien" aus Sicht des Business-to-Business-Marketing (B-to-B-Marketing) auf


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Product Details
  • ISBN-13: 9783838642406
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838642406
  • Publisher Date: 24 Jun 2001
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 140 gr


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