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Vertrauenskalkül des Nachfragers: Implikationen für den Anbieter

Vertrauenskalkül des Nachfragers: Implikationen für den Anbieter

          
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About the Book

Inhaltsangabe: Einleitung: Im Rahmen dieser Arbeit werden verschiedene Teilaspekte des Vertrauens und seines Konstruktes im ökonomischen Kontext untersucht. Dabei steht vor allem die Frage im Mittelpunkt, welche Abwägungsentscheidungen der Nachfrager in bezug auf Vertrauen vornimmt, wie diese die Transaktionskosten beeinflussen und welche Implikationen und Handlungsempfehlungen sich daraus für die Akteure ableiten lassen, insbesondere in bezug auf das Marketing eines Anbieters. Erklärungsansätze für die Existenz nicht rationaler Entscheidungen und Verhaltensweisen werden gegeben. In bezug auf bestimmte sehr komplexe und mit unbeseitigbarer Informationsasymmetrie behaftete Güter, deren Bedeutung bei der momentanen Entwicklung zur Dienstleistungs- und Wissensgesellschaft ständig an Bedeutung gewinnt, kann Vertrauen Transaktionen teilweise überhaupt erst ermöglichen, jedoch zumindest die mit der Transaktion verbunden Kosten senken. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung1 2.Grundlagen3 2.1Das Verständnis des Begriffs Vertrauen in verschiedenen Wissenschaften3 2.2Definition, Eigenschaften und Träger von Vertrauen3 2.3Der komplexitätsreduzierende und zeitüberbrückende Charakter von Vertrauen6 2.4Explizite und implizite Verträge - komplementäres Sicherungsinstrument zu Vertrauen7 3.Theorie der Neuen Institutionenökonomie9 3.1Neue Institutionenökonomie - ein Überblick9 3.2Transaktionskostentheorie10 3.3Definition, Bestandteile und Determinaten von Transaktionskosten11 3.4Eigenschaften der Transaktionspartner13 3.5Die Prinzipal-Agent-Theorie13 3.6Informationsasymmetrien14 3.6.1Qualitätsunsicherheit15 3.6.2Verhaltensunsicherheiten16 4.Das Entscheidungskalkül des Nachfragers als Vertrauensgeber18 4.1Die Vertrauensbeziehung als Prinzipal-Agenten-Beziehung18 4.2Das Verhalten des Nachfragers als Vertrauensgeber19 4.3Generalisiertes und spezifisches Vertrauen des Vertrauensgebers20 4.4Die Modellierung der Vertrauensentscheidung21 4.5Explizit


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Product Details
  • ISBN-13: 9783838661827
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 118 gr
  • ISBN-10: 3838661826
  • Publisher Date: 05 Dec 2002
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Implikationen für den Anbieter
  • Width: 148 mm


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