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Vertrauen in B2B Dienstleistungen: Eine empirische Untersuchung

Vertrauen in B2B Dienstleistungen: Eine empirische Untersuchung

          
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About the Book

Projektarbeit aus dem Jahr 2017 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Diese Arbeit verfolgt das Ziel den Einfluss von Vertrauen in eine Sales Person auf den Erfolg einer Partnerschaft von B2B-Dienstleistungsunternehmen zu untersuchen. Es sollen dabei folgende Fragestellungen beantwortet werden: Welche Faktoren führen zu Vertrauen in eine Sales Person? Wie wirken diese einzelnen Faktoren im Rahmen des B2B-Dienstleistungsbereiches zusammen und welchen Einfluss hat das Vertrauen letztendlich auf den Erfolg einer Partnerschaft? Die mit dem Ziel verbundenen Fragen sollen im Rahmen einer empirischen Untersuchung beantwortet werden. In einem ersten Schritt, erfolgt in Kapitel 2 eine Betrachtung zentraler Begriffe und deren Einordnung in den Kontext der Untersuchung. Des Weiteren bietet das zweite Kapitel eine Übersicht, von aus der Vergangenheit bereits erarbeiteten Forschungsergebnissen. Durch das Umreißen des gegenwärtigen Standes der Forschung, wird eine Grundlage für die darauffolgende Herleitung des Untersuchungsmodells geschaffen. Die Entwicklung zielgerichteter Hypothesen und die Operationalisierung, der innerhalb des Modells theoretisch abgeleiteten Variablen, schließen das zweite Kapitel ab. Nach Abschluss des theoretischen Teils folgt in Kapitel drei die empirische Untersuchung. Eingehend wird mit der Vorstellung des Forschungsdesigns beschrieben, wie die empirische Fragestellung untersucht werden soll. Die Datenanalyse wird durch das Partial Least Squares Verfahren (PLS) gestützt werden. Zudem werden die für die Stichprobe zu erfassenden Items festgelegt. Vor der Schätzung des Mess- und Strukturmodells, werden diese Items anschließend auf deren erforderlichen Gütekriterien geprüft. Die Interpretation der Ergebnisse vollendet die empirische Untersuchung. In einem Fazit we


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Product Details
  • ISBN-13: 9783668886636
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Weight: 95 gr
  • ISBN-10: 3668886636
  • Publisher Date: 22 May 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine empirische Untersuchung
  • Width: 148 mm


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