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Vertrauen als Integrationsmedium in internationalen strategischen Netzwerken

Vertrauen als Integrationsmedium in internationalen strategischen Netzwerken

          
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About the Book

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel (Lehrstuhl für internationales Management I), Veranstaltung: Seminar "Integration in international tätigen Unternehmen", Sprache: Deutsch, Abstract: Internationale strategische Unternehmensnetzwerke gewinnen angesichts der zunehmenden Interdependenz globaler Märkte und der verschärften wettbewerblichen Rahmenbedingungen in vielen Branchen an Bedeutung.1 Den zahlreichen Vorteilen netzwerkartiger Organisationsformen ist entgegenzusetzen, dass sich Integration und Koordination weitaus schwieriger gestalten als in Einzelunternehmen. Die wichtige Rolle von Vertrauen in der Netzwerkkoordination wird dabei weitgehend anerkannt.2 Im weitesten Sinne reduziert Vertrauen die Unsicherheit und Risiken, die mit der zwischenbetrieblichen Kooperation verbunden sind. Die Behandlung des Themas Vertrauen als Integrationsmechanismus in strategischen Netzwerken in der Literatur ist allerdings weitgehend unausgereift. Zum einen wird Vertrauen zu oft als rein ökonomisch-rationaler Mechanismus betrachtet und die soziale Dimension vernachlässigt.3 Zum anderen wird der Prozess der Vertrauensentstehung nicht ausreichend beleuchtet. Will man Konstitutionsbedingungen für Vertrauen in Netzwerken herausarbeiten, darf dieser Entstehungsprozess nicht wie eine black box behandelt werden. Ziel dieser Arbeit ist eine eingehende Betrachtung der Rolle von Vertrauen als Integrationsmedium in internationalen strategischen Netzwerken. Zum einen soll untersucht werden, wie Vertrauen als Koordinationsmechanismus wirkt und somit die Integration fördert. Des weiteren wird beleuchtet, wie Vertrauen durch die Handlungen der Netzwerkakteure entsteht, um daraus entsprechende Konstitutionsbedingungen abzuleiten. Hierzu wird ein strukturationstheoretischer Ansatz gewählt4, der es ermöglicht, die rekursive Dynamik d


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Product Details
  • ISBN-13: 9783638678285
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3638678288
  • Publisher Date: 30 Oct 2007
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Weight: 50 gr


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