Home > Society & social sciences > Education > History of education > Vertikale Supply Chain Segmentierung: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei
Vertikale Supply Chain Segmentierung: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei

Vertikale Supply Chain Segmentierung: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei

          
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About the Book

Vor dem Hintergrund gesattigter Absatzmarkte sowie abnehmender Kundenloyalitat ist eine kundenindividuelle Logistikleistung, bspw. in Form einer auf die Kundenwunsche abgestimmten Lieferzeit, fur Endscheidungstrager heutiger Supply Chains ein zunehmend wichtiges Alleinstellungsmerkmal. Die vertikale Segmentierung einer Supply Chain fur unterschiedliche Kundengruppen erweist sich in diesem Umfeld als wichtiger Stellhebel fur eine gerechtfertigte Balance zwischen den logistischen Anforderungen der Kunden und den okonomischen Zielen der Entscheidungstrager. Trotz der nachhaltigen Auswirkungen auf die Supply Chain Kosten und den Erfullungsgrad der logistischen Kundenanforderungen ist sowohl in der Praxis als auch in der Forschung bisher kein quantitatives Verfahren fur eine kundengruppenorientierte vertikale Supply Chain Segmentierung bekannt. Daher entwickelte Sebastian Terlunen im Rahmen seiner Promotion einen modellbasierten und quantitativen Gestaltungsansatz fur die systematische Erstellung und Bewertung einer vertikalen Supply Chain Segmentierung fur unterschiedliche Kundengruppen. Der Gestaltungsansatz verwendet und adaptiert verschiedene Methoden der Geschaftsprozessmodellierung, der Clusteranalyse, der Supply Chain Planung sowie der Simulation. Fur die Simulation des Materialflusses wurde ein umfangreich weiterentwickelter diskret-ratenbasierter Simulationsansatz implementiert. Der Nutzen des Gestaltungsansatzes konnte anhand mehrerer unternehmensbezogener Fallstudien aus unterschiedlichen Branchen dargestellt und damit dessen Generalisierbarkeit unterstrichen werden.


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Product Details
  • ISBN-13: 9783832543846
  • Publisher: Logos Verlag Berlin
  • Publisher Imprint: Logos Verlag Berlin
  • Height: 240 mm
  • No of Pages: 352
  • Series Title: Advances in Information Systems and Management Science
  • Sub Title: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei
  • Width: 169 mm
  • ISBN-10: 3832543848
  • Publisher Date: 15 Jun 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 700 gr


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Vertikale Supply Chain Segmentierung: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei
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Vertikale Supply Chain Segmentierung: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei
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Vertikale Supply Chain Segmentierung: Ein Quantitativer Gestaltungsansatz Fur Die Kundengruppenorientierte Festlegung Des Prognosebasierten Und Kundenauftragsbasierten Supply Chain Berei

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