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Vermarktung von Fußballern als Influencer. Herausforderungen und Perspektiven

Vermarktung von Fußballern als Influencer. Herausforderungen und Perspektiven

          
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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, Chancen und Risiken für Fußballer, welche zeitgleich Influencer sein wollen, rechtlich und wirtschaftlich zu untersuchen und genauer auf diesen neuen Markt einzugehen. Um dies zu ermöglichen, gibt es nach der zum Thema hinführenden Einleitung einen Überblick über die wirtschaftlichen und strukturellen Rahmenbedingungen eines Fußballspielers. In diesem werden die Themen Grundlagen zur Vermarktung von Fußballprofis und Verträge eines fiktiven Profisportlers in der Theorie eruiert. Die Verträge des Sportlers werden dabei aus verschiedenen Blickpunkten betrachtet und aus rechtlicher Seite analysiert. Die letzten beiden Unterpunkte der strukturellen Rahmenbedingungen sind das Wachstum des Influencer-Marktes sowie die Begriffserklärung eines Fußballinfluencers. Im nächsten Abschnitt "Die Zukunft der Fußballinfluencer" handelt es sich um den praktischen Teil dieser Arbeit. Zuerst geht der Autor hier auf die Herausforderungen ein, die sich durch die Existenz von Fußballinfluencern stellen. Danach werden die Perspektiven eben dieser Personen diskutiert. Zusätzlich wird eine aktuelle Übersicht von aktiven Fußballinfluencern vorgestellt, in welcher zuvor gewonnene Informationen über die Herausforderungen und Perspektiven anhand von realen Beispielen veranschaulicht werden.


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Product Details
  • ISBN-13: 9783346846853
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346846857
  • Publisher Date: 26 Mar 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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