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Vermarktung und Vermarktungsrechte im Fußball. Das Bosman-Urteil und seine Auswirkungen

Vermarktung und Vermarktungsrechte im Fußball. Das Bosman-Urteil und seine Auswirkungen

          
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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule für angewandtes Management, Sprache: Deutsch, Abstract: Diese Studienarbeit handelt von dem Bosman-Urteil. Im Verlauf dieser Arbeit sollen die Bedeutung sowie die Auswirkungen des Urteils aufgezeigt werden. Damit diese Arbeit zu verstehen ist, werden zuerst grundsätzliche Informationen bereitgestellt. Diese umfassen die Entwicklung der Europäischen Gemeinschaft zur Europäischen Union, sowie die Gesetze, welche im Endeffekt das Urteil zugunsten von Bosman entschieden haben und abschließend, wie der Transfermarkt vor dem Urteil strukturiert war. Die weiteren Punkte schließen eine Biografie Bosman, sowie das Gerichtsurteil und den Gerichtsverlauf ein. Im Hauptteil wird die Bedeutung des Urteils erklärt. Anschließend werden die kurz- und langfristigen Auswirkungen vorgestellt. Im weiteren Verlauf der Arbeit wird der Fußball vor und nach dem 15. Dezember 1995 verglichen auf Punkte wie das Transfer- und Vertragssystem oder den Anstieg an ausländischen Spielern und die Entwicklung des Beraterwesens. Außerdem werden die Ansichten der Spieler und Vereine näher untersucht, da das Urteil unterschiedliche Vor- und Nachteile für beide Seiten mit sich brachte. Den Abschluss machen eine Zusammenfassung und ein Ausblick. Der Fußball gehört zu den beliebtesten Sportarten auf der Welt. Wie so manch andere Sportart hat sie ihren Ursprung im 19. Jahrhundert. Genauso wie andere Sportarten hat der Fußball eine massive Entwicklung hingelegt und ist wie eben erwähnt global bekannt und beliebt. Eine hohe Anzahl an Entwicklungen, Anpassungen und Einführungen von neuen Regeln sorgten schon oft bei Fans, Verbänden und Vereinen für Stirn runzeln. Eine einschneidende Regeländerung war das Bosman-Urteil im Jahr 1995, dessen Auswirkungen bis in das Jahr 2021 noch zu spüren sind.


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Product Details
  • ISBN-13: 9783346493460
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 34
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346493466
  • Publisher Date: 17 Aug 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 59 gr


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