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Verlustaversion und Prospect Theory als Erklärungsansätze für Verhaltensanomalien

Verlustaversion und Prospect Theory als Erklärungsansätze für Verhaltensanomalien

          
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About the Book

Studienarbeit aus dem Jahr 2002 im Fachbereich VWL - Mikroökonomie, allgemein, Note: 2,7, Friedrich-Alexander-Universität Erlangen-Nürnberg (Lehrstuhl für Volkswirtschaftslehre), Veranstaltung: Seminar: Neue Modelle ökonomischen Entscheidens, Sprache: Deutsch, Abstract: Die Entscheidungstheorie verfolgt das Ziel, Menschen bei komplexen Entscheidungen zu unterstützen. Innerhalb der Entscheidungstheorie wird zwischen präskriptiver und deskriptiver Entscheidungstheorie unterschieden. Die präskriptive Entscheidungstheorie beschreibt nicht die Realität, sondern gibt Verhaltensempfehlungen für alternative Entscheidungssituationen. Ihr Gegenstand sind Aussagen zur rationalen Auswahl einer Alternative unter verschiedenen Alternativen. Eine rationale Wahl kann dann getroffen werden, wenn das Rationalprinzip angewendet wird. Nach dem Rationalprinzip sollte ein rational handelnder Mensch seine Ressourcen so verwenden, dass sein Nutzen maximiert wird. Die Erwartungsnutzentheorie, deren axiomatische Fundierung auf einen Ansatz von Neumann und Morgenstern zurückgeht, gehört zu den wichtigsten Grundlagen der präskriptiven Entscheidungstheorie. Das Ziel der deskriptiven Entscheidungstheorie besteht dagegen darin, das tatsächlich beobachtbare menschliche Verhalten in Entscheidungsprozessen zu beschreiben. Hierzu werden Hypothesen über das Verhalten von Individuen formuliert, mit deren Hilfe bei Kenntnis der jeweiligen Ausgangsposition Entscheidungen prognostiziert werden können . Das tatsächliche Verhalten von Entscheidungsträgern in Entscheidungsprozessen widerspricht zum Teil dem in der präskriptiven Theorie vorausgesetzten rationalen Verhalten. In letzter Zeit ist die Erwartungsnutzentheorie durch eine Vielzahl von empirisch-experimentellen Befunden zu sogenannten Verhaltens- und Entscheidungsanomalien unter Druck geraten. Nach Klose sind Entscheidungsanomalien "empirisch beobachtbare (systematische) Abweichungen individuellen Urteils- und Entscheidungsverhaltens von Standardanna


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Product Details
  • ISBN-13: 9783640098897
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640098897
  • Publisher Date: 14 Jul 2008
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr


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