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Verbesserungspotenziale der vertrieblichen Auslandsexpansion eines mittelständischen Unternehmens

Verbesserungspotenziale der vertrieblichen Auslandsexpansion eines mittelständischen Unternehmens

          
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About the Book

Projektarbeit aus dem Jahr 2019 im Fachbereich BWL - Handel und Distribution, Note: 2,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die IST-Situation der vertriebsseitigen Auslandsexpansion eines bereits international agierenden mittelständischen Unternehmens mit Sitz in Deutschland zu analysieren. Diese soll folgend subjektiv bewertet werden, damit im Anschluss daran gegebenenfalls Verbesserungspotenziale aufgedeckt werden können. Beginnen wird dieser Projektbericht mit wichtigen theoretischen Vorüberlegungen, die die Begriffe "Mittelstand" und "vertriebliche Auslandsexpansion" verdeutlichen sollen. Weiter werden hierbei gewisse Schlüsselfaktoren erarbeitet, damit das Thema "vertriebliche Auslandsexpansion" skalierbar wie messbar gemacht werden kann. Im Kern dieser Arbeit wird der aktuelle Expansionsstand der BEISPIEL GmbH aufgezeigt, um die IST-Situation analysieren und anhand der Schlüsselelemente positiv wie negativ bewerten zu können. Im Anschluss werden aus den eventuell sichtbar gemachten Potenzialen mögliche Empfehlungen abgeleitet. Abschließend wird die Arbeit einer persönlichen, kritischen Würdigung unterzogen, um daraufhin in einem kurzen Resümee zu enden. Allein in Deutschland stiegen die Exporte von 348.117 Millionen Euro in 1990 auf 1.317.556 Millionen Euro in 2018 an. Für viele Unternehmen bringt die voranschreitende internationale Verflechtung der Wirtschaft neue Herausforderungen, aber auch große Chancen. Für alle Unternehmen, die die zusätzlichen Marktchancen für sich erkennen und zu nutzen vermögen, eröffnen sich Möglichkeiten zu Umsatzwachstum, Gewinnsteigerung oder Steigerung des Wettbewerbsvorteils. Wie das Handelsblatt Research Institute in einer Studie zum Außenhandel deutscher Mittelständler belegbar macht, sind 65 Prozent der deutschen Unternehmen als Exporteure auf diversen Auslandsmärkten aktiv. Durch deren Auslandsaktivitäten erzielen diese Unternehmen circa ein Viertel i


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Product Details
  • ISBN-13: 9783346101587
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346101584
  • Publisher Date: 16 Jan 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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Verbesserungspotenziale der vertrieblichen Auslandsexpansion eines mittelständischen Unternehmens
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Verbesserungspotenziale der vertrieblichen Auslandsexpansion eines mittelständischen Unternehmens
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