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Verbesserung der Supply Chain Leistung auf Basis des SCOR-Modells: Am praktischen Beispiel der Liefertreue

Verbesserung der Supply Chain Leistung auf Basis des SCOR-Modells: Am praktischen Beispiel der Liefertreue

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Hamburger Fern-Hochschule, Veranstaltung: Studienschwerpunkt Unternehmenslogistik, Sprache: Deutsch, Abstract: Vor dem Hintergrund der Globalisierung und Vernetzung der Märkte, der steigenden Komplexität und Individualisierung der Kundenanforderungen auf wachsenden Käufermärkten erscheint die erfolgreiche Differenzierung im Wettbewerb ausschließlich über Produkte, Qualität und Preis nur noch eingeschränkt möglich: zusätzliche Dienst- und Serviceleistungen werden von den informierten Käufern ebenso erwartet wie eine durchgängig hohe Qualität der Logistikleistungen z. B. in Form kurzer Lieferzeiten, hoher Liefertreue und kundengerechter Lieferflexibilität. Der Faktor Zeit wird neben Qualität und Preis zu einem weiteren kritischen Erfolgsfaktor im Kampf um Märkte und Marktanteile. Gleichzeitig zwingt ein anhaltender wettbewerbsinduzierter Kosten- und Preisdruck Unternehmen zur nachhaltigen Fokussierung auf Kernkompetenzen, die die wesentliche Wertschöpfung der Unternehmen erbringen und in einzigartiger Weise Kundenwünsche erfüllen. Das Primat der Kundenorientierung führt tendenziell zu einer Verringerung der Fertigungstiefe und damit zu einer Auslagerung von Wertschöpfungsprozessen an Zulieferer. Die weltweite Arbeitsteilung steigt weiter, wodurch strategische Lieferantenintegration überlebenskritisch wird. In Folge dessen geraten nicht mehr nur Unternehmen, sondern ganze Supply Chains (Lieferketten) in den globalen Wettbewerb. Eine marktgerechte, effiziente und flexible Organisation der Kunden- und Lieferantenbeziehungen wird daher wettbewerbsentscheidend. Die unternehmensinterne Logistik muss zum unternehmensübergreifenden Supply Chain Management (SCM) ausgebaut werden. Bei der Gestaltung, Analyse und Optimierung übergreifender Supply Chains können sog. Referenzmodelle wie das industrieweite, branchenneutrale SCOR (Supply Chain Operations Reference-)Modell helfen. Es bi


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Product Details
  • ISBN-13: 9783640148325
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 91 gr
  • ISBN-10: 3640148320
  • Publisher Date: 30 Aug 2008
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Sub Title: Am praktischen Beispiel der Liefertreue
  • Width: 148 mm


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Verbesserung der Supply Chain Leistung auf Basis des SCOR-Modells: Am praktischen Beispiel der Liefertreue
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