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Verbesserung der Kundenbindung im technischen Handel durch Einsatz von Electronic-Customer-Relationship-Management-Systemen (eCRM)

Verbesserung der Kundenbindung im technischen Handel durch Einsatz von Electronic-Customer-Relationship-Management-Systemen (eCRM)

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 2,0, Sprache: Deutsch, Abstract: Die vorliegende Bachelorarbeit bezieht sich auf die immer wichtiger werdende und stetig ansteigende Bedeutung des Customer Relationship Management im electronic Business. Da Kundenbindung in der heutigen Zeit ein sehr wichtiger und zentraler Punkt eines Unternehmens ist, wird darauf ausgiebig eingegangen. Das Kernziel eines CRM ist die Kundenbindung und sollte so auch stetig behandelt werden. Das wichtigste in einem erfolgreich funktionierenden Unternehmen sind seine Kunden und die auf die Kundenbindung ausgerichteten Strukturen und Prozesse Kunden zu gewinnen ist jedoch nicht einfach und erfordert viel Geschick und Zeit. Das Vertrauen zu einem Kunden lässt sich nicht auf die Schnelle aufbauen, von daher braucht man eine Strategie, welche den Vorgang unterstützt. Der Anspruch eines Kunden gegenüber einem Unternehmen wird immer größer. Dies ist auch nicht schwer, denn durch die große Auswahl an Wettbewerbern besteht keine Hemmschwelle den Anbieter zu wechseln. Der Kunde muss dauerhaft das Gefühl bekommen, dass er bei dem ausgewählten Unternehmen richtig ist und seine Bedürfnisse dort voll befriedigt werden. Um diesen Ansprüchen jedoch gerecht zu werden, benötigt jedes Unternehmen eine Struktur, um Kunden langfristig zu binden. Zu betrachten sind auch die Kostenfaktoren, welche bei einer bestehenden Kundenbindung deutlich geringer sind als neue Kunden zu werben. Jedoch sollte versucht werden, nur potentiell "gute Kunden" zu halten, denn was bringen Kunden, die es einfach nicht "Wert" sind gehalten zu werden. Viele Unternehmen versuchen daher mit der Hilfe von electronic Customer Relationship Management Systemen noch enger an den Kunden dran zu sein. Daher ergibt sich die Möglichkeit, die Beziehungen zu den Kunden möglichst personalisiert und bedürfnisorientiert zu führen. Über den Weg eines CRM-Systems soll versucht werden, die Kundenbindung zu erhöh


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Product Details
  • ISBN-13: 9783656897460
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 91 gr
  • ISBN-10: 3656897468
  • Publisher Date: 03 Mar 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm


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Verbesserung der Kundenbindung im technischen Handel durch Einsatz von Electronic-Customer-Relationship-Management-Systemen (eCRM)
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Verbesserung der Kundenbindung im technischen Handel durch Einsatz von Electronic-Customer-Relationship-Management-Systemen (eCRM)
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