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About the Book

Una Panoramica generale per chi vuole avvicinarsi al mondo delle vendite online. Sono Antonio Costanzo, per circa 10 anni ho avuto una società riguardante la vendita online di Strumenti Musicali con un punto vendita fisico e un team di dipendenti, raggiungendo ottimi risultati ed oltre 10.000 clienti soddisfatti. Durante gli anni in cui ho gestito questa attività ho avuto modo di approfondire le mie conoscenze riguardo le piattaforme, gli strumenti e le strategie di webmarketing più' adatte, quindi dopo questo fantastico capitolo della mia vita ho deciso di racchiudere le mie esperienze in questo libro in modo da fornire consigli utili a chi intende iniziare un attività di vendita online.ARGOMENTI TRATTATI: La Piattaforma da utilizzareI metodi di pagamento da accettareI canali di vendita Burocrazia e dati web obbligatoriI costi da considerare Le regole per vendere onlineL'importanza del Marketing in un progetto ecommmerceI feedback L'iter di acquisto Il mercato ecommerce in italia Motivazioni d'acquisto L'usabilità della piattaforma Distribuzione e Comparatori di prezzo SEO+SEA=SEM Importanza del MOBILE Le fonti di traffico Funnel di Vendita Il monitoraggio del ROI le statistiche I canali gratuiti e i Social Network per promuovere il sito Canali di vendita per i B2B I Marketplace Assistenza Clienti I Corrieri I Fornitori Il Magazzino e Il Dropshipping I collaboratori I settori in crescita Le risorse utili


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Product Details
  • ISBN-13: 9781523936373
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 279 mm
  • No of Pages: 46
  • Series Title: Italian
  • Weight: 172 gr
  • ISBN-10: 1523936371
  • Publisher Date: 07 Feb 2016
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 216 mm


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