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Ux For Dummies

Ux For Dummies

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About the Book

UX (User Experience) is a rapidly growing field that marries web design, user research, business planning and data analysis to focus an organization’s web presence on the needs of their clients and customers. UX for Dummies is a hands-on guide that shows you how to use the tools and techniques of User Experience in order to put into practice an effective UX strategy that aligns with the organization’s business goals.

About the Author

Kevin P Nichols is currently a Director and the Practice Lead for Content Strategy at SapientNitro, one of the World's leading User Experience consultancies and practitioners, based in the US. Kevin is a regular conference speaker and author, as well as writing a novel on Cape Cod in his spare time. Donald Chesnut is SapientNitro's Chief Experience Officer and the global lead for SapientNitro's User Experience practice. Over the course of his 17 years as a user experience designer, he has worked with some of the world's leading brands, including Disney, HSBC, Target, The Wall Street Journal, United Airlines, BP, Citibank, Associated Press, UBS, Sprint, PetSmart, JetBlue, Staples and Unilever.



Table of Contents:
Introduction Part I: Getting Started with UX Chapter 1: Defining UX and the Process Chapter 2: Examining Why You Should Use UX Chapter 3: Determining Your Users Chapter 4: Modeling the Experience Chapter 5: Understanding UX as (R)evolution Part II: Components of Design Chapter 6: Taming the Beast: Understanding What You Do and Don't Have Chapter 7: Developing Content Strategy Chapter 8: Designing the Content Strategy Chapter 9: Building the Information Architecture Chapter 10: Designing for Specific Channels Chapter 11: Diving into Visual Design Part III: Your UX in Action Chapter 12: Testing: How It Can Save Your UX Chapter 13: Measuring Your UX to Keep It Relevant Chapter 14: Making It past the Finish Line Part IV: The Part of Tens Chapter 15: Ten Reasons why the User is Your Most Important Consideration Chapter 16: Ten Ways to Ensure That Your UX is best in Class Chapter 17: Ten UX Principles That Never Change Glossary Index


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Product Details
  • ISBN-13: 9788126552252
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 340
  • ISBN-10: 8126552255
  • Publisher Date: 2014
  • Language: English

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