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Untersuchung zum Erfolgspotenzial von Crowdfunding als alternative Finanzierungsform für Start-ups. Die Pebble Smartwatch

Untersuchung zum Erfolgspotenzial von Crowdfunding als alternative Finanzierungsform für Start-ups. Die Pebble Smartwatch

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Industriebetriebslehre, Note: 1,3, Sprache: Deutsch, Abstract: Start-ups gelten als Hoffnungsträger der deutschen Wirtschafts- und Technologiepolitik. Dank nahezu unbegrenzter Möglichkeiten des heutigen Internets, ist es für Menschen mit einer innovativen Idee äußerst unproblematisch, ein Start-up zu gründen und damit eine breite Masse potentieller Kunden anzusprechen. Deutlich schwieriger wird es hingegen bei der Frage nach der Finanzierung, wenn zu Beginn nur begrenzte finanzielle Mittel zur Verfügung stehen. In Zeiten risikoaverser Fremdkapitalgeber wird es immer schwieriger liquide Mittel zu akquirieren, ohne weitreichende Zugeständnisse in Form von Mitspracherechte oder andere Kompromisse, die die eigene unternehmerische Freiheit einschränken, einzugehen. Das Ziel der vorliegenden Thesis ist daher das langfristige Erfolgspotential von Crowdfunding als Finanzierungsalternative für Start-ups am Beispiel der bisher erfolgreichsten Crowdfunding- Kampagne zu belegen. Diesbezüglich wird im theoretischen Teil zunächst der Start-up- Begriff erläutert, gefolgt von drei traditionellen Finanzierungsformen mit den damit verbundenen Limitationen. Im Anschluss erfolgt die Vorstellung von Crowdfunding als Finanzierungsalternative, sowie die Erfolgsgeschichte der "Pebble"- Smartwatch und deren Erfolgsfaktoren. Das Hauptaugenmerk der Arbeit liegt dabei auf die durchgeführte Online- Umfrage, die erste Indizien für den Erfolg einer Crowdfunding- Kampagne liefert. Abschließend werden konkrete Handlungsempfehlungen ausführlich dargestellt, die folgende These belegen: "Der Erfolg von Crowdfunding als Finanzierungsform für Start-ups kann nur unter Berücksichtigung einer Reihe erfolgskritischer Faktoren maximiert werden." Insgesamt bestätigen die erzielten Ergebnisse die These und lassen auf eine äußerst positive Zukunft von Crowdfunding schließen.


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Product Details
  • ISBN-13: 9783668022928
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 140 gr
  • ISBN-10: 3668022925
  • Publisher Date: 14 Sep 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm


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Untersuchung zum Erfolgspotenzial von Crowdfunding als alternative Finanzierungsform für Start-ups. Die Pebble Smartwatch
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