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Untersuchung der Nutzung von mobiler Kommunikation und Printmedien: Konzeption eines Modells zur Schaffung neuer Attraktivitätspotentiale für Jugendliche am Beispiel der Regionalzeitung "Freies Wort"

Untersuchung der Nutzung von mobiler Kommunikation und Printmedien: Konzeption eines Modells zur Schaffung neuer Attraktivitätspotentiale für Jugendliche am Beispiel der Regionalzeitung "Freies Wort"

          
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About the Book

Diplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 2,3, Technische Universität Ilmenau (IfmK), Sprache: Deutsch, Abstract: Marshall McLuhan, Pionier der Medientheorie, hat einst das berühmte Schlagwort "The medium is the message" geprägt, d.h. die Struktur eines Mediums beeinflusst und überformt die übermittelten Inhalte. Nicht der Inhalt bestimmt die Medien, sondern die Form strukturiert den übertragenen Inhalt. Die beiden Autoren Annett Aulich und Thomas Guttsche untersuchten im Rahmen ihrer Diplomarbeit die Nutzung mobiler Kommunikation und Printmedien bei Jugendlichen. Die Ergebnisse der Studie bildeten die Grundlage für die Entwicklung eines konzeptionellen Modells für die Regionalzeitung "Freies Wort" zur mobilen Informationsvermittlung von Zeitungsinhalten. Mobile Kommunikation und Printmedien nehmen bei der jungen Generation unterschiedliche Stellenwerte ein. Für Jugendlichen im Alter von 14 bis 29 Jahren ist die Verständigung via Handy eine beliebte Option. Die Zeitung ist im Vergleich dazu ein eher langsames Medium, dass beständig in der jungen Zielgruppe an Attraktivität verliert Inwieweit könnten die beiden Medien miteinander kombiniert werden? Im Rahmen des konzeptionellen Modells suchten die Autoren Antworten. Es kamen zwei Methoden der Datenerhebung zum Einsatz. Zum einen die qualitative Befragung in Form von Experteninterviews und zum anderen die quantitative Befragung mittels eines standardisierten Fragebogens Die qualitative Erhebung wurde mit je einem Vertreter des Netzbetreibers E-Plus und der Regionalzeitung "Freies Wort" durchgeführt. In den Experteninterviews konnten wichtige Informationen über Unternehmensphilosophie, Einstellungen zur Zielgruppe und Vorstellungen einer möglichen Zusammenarbeit in Erfahrung gebracht werden. Zudem gaben beide Experten Ausblicke auf zukünftige Vorhaben der Unternehmen Das Mediennutzungsverhalten von Jugendlichen bezüglich mobiler Kommunikation und Printmedien zeigt


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Product Details
  • ISBN-13: 9783638946148
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 174
  • Series Title: German
  • Sub Title: Konzeption eines Modells zur Schaffung neuer Attraktivitätspotentiale für Jugendliche am Beispiel der Regionalzeitung "Freies Wort"
  • Width: 148 mm
  • ISBN-10: 3638946142
  • Publisher Date: 29 May 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 236 gr


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Untersuchung der Nutzung von mobiler Kommunikation und Printmedien: Konzeption eines Modells zur Schaffung neuer Attraktivitätspotentiale für Jugendliche am Beispiel der Regionalzeitung "Freies Wort"
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Untersuchung der Nutzung von mobiler Kommunikation und Printmedien: Konzeption eines Modells zur Schaffung neuer Attraktivitätspotentiale für Jugendliche am Beispiel der Regionalzeitung "Freies Wort"
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Untersuchung der Nutzung von mobiler Kommunikation und Printmedien: Konzeption eines Modells zur Schaffung neuer Attraktivitätspotentiale für Jugendliche am Beispiel der Regionalzeitung "Freies Wort"

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