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Untersuchung der Dienstleistungsqualität von stationären Pflegeanbietern

Untersuchung der Dienstleistungsqualität von stationären Pflegeanbietern

          
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About the Book

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,1, Hamburger Fern-Hochschule, Veranstaltung: Gesundheitsmanagement, Sprache: Deutsch, Abstract: In vielen Industrienationen der westlichen Welt tritt momentan das gleiche Problem auf: Es kommt zu massiven Verschiebungen der Bevölkerungsstrukturen, hin zu einer deutlichen Überalterung der Gesellschaft. Diese Entwicklung hat nachhaltige Konsequenzen auf die Politik und Wirtschaft der betroffenen Nationen. Denn durch die Verschiebung der Kaufkraft in die Richtung der Senioren, wird diese Gruppe immer mehr zu einem Segment, das zunehmend von Unternehmen der verschiedensten Branchen umworben wird. Gleichzeitig nimmt auch das Angebot von speziell auf die Bedürfnisse älterer Menschen ausgerichteten Produkten und Dienstleistungen zu. Ein Markt könnte besonders von der aktuellen demographischen Situation profitieren: Der Markt der speziellen Seniorendienstleistungen, insbesondere der von Pflege- und Betreuungsleistungen. Durch den zu erwartenden weiteren Nachfrageanstieg, nimmt auch das Angebot von Pflegedienstleistungen kontinuierlich zu. Dies führt jedoch aktuell zu einem sich immer weiter verschärfenden Wettbewerb unter den einzelnen Anbietern, die teilweise Probleme haben, ausreichend Kunden an sich binden zu können. In Regionen, in denen viele Seniorenheime existieren, weisen manche Einrichtungen Belegungsleerstände von bis zu 20 Prozent und mehr auf. Deshalb stellt sich die Frage, anhand welcher Kriterien sich potentielle Kunden orientieren, die auf der Suche nach einer Pflege- oder Betreuungsleistung sind. Denn für den Laien, der keine pflegebezogenen Kompetenzen vorweisen kann, ist es meist nur schwer möglich, die Qualität und Zuverlässigkeit eines Anbieters einzuschätzen. An dieser Problematik setzt das Anliegen dieser Arbeit an. Es soll untersucht werden, auf welchem Niveau sich die Dienstleistungsqualität stationärer Pflegedienstleister befindet. Zu dies


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Product Details
  • ISBN-13: 9783656074274
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3656074275
  • Publisher Date: 05 Dec 2011
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 145 gr


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Untersuchung der Dienstleistungsqualität von stationären Pflegeanbietern
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