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Unterstützung der Marktdiffusion nachhaltiger Produkte: Dargestellt am Beispiel des Contracting bei biologisch abbaubaren Schmier- und Verfahrensstoffen

Unterstützung der Marktdiffusion nachhaltiger Produkte: Dargestellt am Beispiel des Contracting bei biologisch abbaubaren Schmier- und Verfahrensstoffen

          
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About the Book

Diplomarbeit aus dem Jahr 2007 im Fachbereich Arbeitswissenschaft / Ergonomie, Note: 2,5, Ruhr-Universität Bochum (Institut für Arbeitswissenschaft ), Sprache: Deutsch, Abstract: Die Nutzung nachwachsender Rohstoffe lässt sich in die stoffliche und energetische Nutzung aufteilen, mit den daraus resultierenden Produktlinien. Während die Nutzung nachwachsender Rohstoffe im energetischen Bereich mittlerweile - ähnlich wie Nutzung von Solarstrom (Photovoltaik) und Windkraft - eine relevante Marktdiffusion erreicht hat, ist eine Marktdiffusion bei der stofflichen Nutzung bisher eher gering. So werden z.B. den biologisch abbaubaren Schmier- und Verfahrensstoffen, als eine Produktlinie bei der stofflichen Nutzung nachwachsender Rohstoffe, seit Jahren hohe Marktpotenziale bescheinigt, jedoch findet eine verstärkte Marktdiffusion dieser umweltfreundlicheren Produkte nicht statt. Und das obwohl viele Programme und Maßnahmen zur Markteinführung gerade die Nutzung dieses Marktpotenzials zum Ziel haben und hatten. Interessant hierbei ist, dass Programme und Marktanreize, die bei der energetischen Nutzung nachwachsender Rohstoffe eine Marktdiffusion mitbeschleunigt haben, bei den Produktlinien der stofflichen Nutzung - so bereits angewandt - nicht die gewünschte Marktdiffusion gebracht haben. Offen bleibt nach wie vor die Frage, warum dies so ist und welche denkbaren Alternativen hier eine Marktdiffusion verbessern könnten. Diese Arbeit möchte zu einer verstärkten Dienstleistungsorientierung anstatt der bisherigen reinen Produktorientierung (als eine mögliche Unterstützungsstrategie zur Marktdiffusion)anregen.


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Product Details
  • ISBN-13: 9783656119708
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 90
  • Series Title: German
  • Sub Title: Dargestellt am Beispiel des Contracting bei biologisch abbaubaren Schmier- und Verfahrensstoffen
  • Width: 148 mm
  • ISBN-10: 3656119708
  • Publisher Date: 04 Feb 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 127 gr


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Unterstützung der Marktdiffusion nachhaltiger Produkte: Dargestellt am Beispiel des Contracting bei biologisch abbaubaren Schmier- und Verfahrensstoffen
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