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Unternehmungsplanung

Unternehmungsplanung

          
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About the Book

Wie auf zahlreichen anderen Gebieten ist auch die Literatur zur Unter- nehmungsplanung erheblich angewachsen, so daß die Ergänzung der Studienbände über Unternehmungsplanung in dieser Reihe durch einen Reader angebracht erschien. Dieser Reader soll wichtige themenbezogene Beiträge dem Leser leicht zugänglich machen und zugleich die Ausfüh- rungen des Textbandes (WV studium Bd. 26: "Grundlagen der Unter- nehmungsplanung") ergänzen, stellenweise vertiefen und durch Darstel- lungen aus der Planungspraxis praxisbezogen veranschaulichen. Bei der Auswahl der Beiträge zum vorliegenden Band wurde bewußt nahezu ausschließlich auf deutschsprachige Literatur zurückgegriffen. Da der Reader eher eine Ergänzung bieten soll, ließen sich diejenigen The- menkreise, die im Textband ausführlicher zur Sprache kamen (z. B. die Informationsproblematik, das Prognoseproblem und der Zusammenhang zwischen Führung und Planung), hier vernachlässigen. Andere Fragestel- lungen dagegen konnten deshalb nicht adäquat berücksichtigt werden, weil geeignete Literatur nicht zur Verfügung stand. Dies gilt für Fragen der Planungsmotivation und -durchsetzung, des Controlling, Budgeting und für das umfassende Gebiet der Planungsmethoden. In Anlehnung an die im Textband vorgenommene Abgrenzung von Planung und Entschei- dung wurde auch hier auf Beiträge über Themen wie Entscheidungslogik, Unternehmensforschung und mathematische Entscheidungsmodelle ver- zichtet, insbesondere deshalb, weil dieser Themenbereich in zahlreichen Standardwerken ausführlich abgehandelt wird. Vielzahl und Reichhaltigkeit der Planungsliteratur machten die Auswahl einzelner Beiträge nicht ganz leicht. Ich hoffe dennoch, daß sie aus der Sicht der Leserinteressen halbwegs gelungen ist. In jedem Falle gilt den Autoren und Verlagen für ihre Bereitschaft zur Veröffentlichung der hier abgedruckten Beiträge mein besonderer Dank. Freiburg i. Br.


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Product Details
  • ISBN-13: 9783531220277
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 0002-2. Aufl. 1981
  • Language: German
  • Returnable: N
  • Spine Width: 19 mm
  • Width: 156 mm
  • ISBN-10: 3531220276
  • Publisher Date: 01 Jan 1981
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 358
  • Series Title: WV Studium
  • Weight: 503 gr


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