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Unternehmerische Anpassung in Der Rezession

Unternehmerische Anpassung in Der Rezession

          
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About the Book

i\icht nur aus wirtschaftspolitischer, sondern auch aus unterneh- merischer Sicht gewinnt das Phanomen der Konjunktur, besonders in Zeiten einer Rezession, an Interesse. Dieses fUr die Unterneh- menspraxis sehr wichtige Thema wurde bisher nahezu ausschlieG- lich aus volkswirtschaftlicher Sicht behandelt. 1m Unterschied zu dieser Position analysiert der Verfasser der vorliegenden Schrift die J\uswirkungen der Konjunktur auf das einzelne Unternehmen. Zunachst untersucht der Verfasser, welche Merkmale makro6kono- misch zur Reschreibung der einzelnen Konjunkturphasen benutzt werden. Die Merkmalsanderungen im Konjunkturverlauf fUhren fUr die einzelnen Unternehmen in der Regel zu Datenanderungen. Der Verfasser analysiert in einem weiteren Schritt die Wirkungen der konjunktu rell en Dat enverand erungen aufU nt ernehmenszi el e und Ent- scheidungsvariable. FUr Entscheidungstrager in Unternehmen k6n- nen diese AusfUhrungen - die durch instruktive Tabellen und Schau- bilder unterlegt sind - die Zusammenhange zwischen konjunktur- bedingten Datenanderungen, Anderungen wichtiger Unternehmens- va riablen und Unt ernehmensziele verdeutlichen und vervoll standi gen. ])er Verfasser arbeitet sechs unternehmerische Problemphasen heraus. Dabei widmet er dem Konjunkturabschwung besondere Auf- merksamkeit. Er ist gekennzeichnet durch UmsatzrUckgang, Lager- bestandszunahme, Verminderung der Kapazitatsauslastung und der Beschaftigung sowie Erh6hung der relativen Kapitalbindung. Daraus ergeben sichKonsequenzen fUr Liquiditat, Erfolgund Rilanzstruktur.: \nschlieGend stellt der Verfasser MaGnahmen zusammen, die die unerwUnschten Auswirkungen der Konjunktur abmildern und er- wUnschte verstarken. Dabei richtet der Verfasser auch sein Augen- merk darauf, ob eine MaGnahme in der konkreten Situation eines Unternehmens einsetzbar ist und ob sie nicht kUnftige unerwUnschte Wirkungen zur Folge hat.


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Product Details
  • ISBN-13: 9783409394512
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1979 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 156 mm
  • ISBN-10: 3409394516
  • Publisher Date: 01 Jan 1979
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 273
  • Series Title: Bochumer Beiträge Zur Unternehmensführung Und Unternehmensfo
  • Weight: 390 gr


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