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Unternehmer Sind Verrückte: Wie Unternehmer Grenzen Überwinden Und Was Manager Von Ihnen Lernen Können

Unternehmer Sind Verrückte: Wie Unternehmer Grenzen Überwinden Und Was Manager Von Ihnen Lernen Können

          
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About the Book

Digitale Medien, Finanzkrise, Energiewende: Das Wirtschaftsgeschehen wartet mit immer neuen Überraschungen auf. Selbst die nächste Zukunft wird immer weniger vorhersehbar - mit der Folge, dass vertraute Managementmethoden versagen. Wie soll etwa das Setzen und Verfolgen von Zielen noch funktionieren, wenn die Zukunft ständig anders verläuft als geplant? Gesucht sind völlig neue Wege.

Das Buch von Wolfgang Zimmermann gibt hierauf eine verblüffende Antwort: Kernelemente einer anderen Denk- und Handlungsweise im Umgang mit Ungewissheit finden sich schon längst im Repertoire erfolgreicher und innovativer Unternehmer. Der Autor beleuchtet die zentralen Fragen des Unternehmertums - einer Führungs- und Organisationsform, die nicht nur eine eigene Sprache der Ökonomie spricht, sondern auch in der gesellschaftlichen Zukunftsdebatte eine zunehmend wichtige Rolle spielen dürfte.

Das Buch beschreibt die Figur des Unternehmers, sein Denken und Handeln, seine Unternehmung vor dem Hintergrund der sozialen und kulturellen Lebensform ebenso wie die Besonderheiten seiner Führungs- und Organisationsweise. Hieraus ergeben sich viele Denkanstöße, die bei der Lösung aktueller Probleme und Herausforderungen helfen können.

Die Darstellung stützt sich nicht nur auf wissenschaftliche Analysen und in der Literatur dokumentierte Unternehmerbeispiele, sondern speist sich vor allem auch aus zahlreichen Begegnungen und Erfahrungen des Autors mit Unternehmern der unterschiedlichsten Couleur. Interviews mit erfolgreichen Unternehmern und renommierten Wissenschaftlern ergänzen die Ausführungen.


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Product Details
  • ISBN-13: 9783834946263
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 0002-2., Aktualisier
  • Language: German
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 548 gr
  • ISBN-10: 3834946265
  • Publisher Date: 07 Nov 2013
  • Binding: Hardback
  • Height: 216 mm
  • No of Pages: 315
  • Series Title: German
  • Sub Title: Wie Unternehmer Grenzen Überwinden Und Was Manager Von Ihnen Lernen Können
  • Width: 155 mm


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