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Unternehmenskultur als strategischer Erfolgsfaktor

Unternehmenskultur als strategischer Erfolgsfaktor

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Frankfurt früher Fachhochschule, Sprache: Deutsch, Abstract: Diese Arbeit soll einen Einblick in das Phänomen der Unternehmenskultur geben, welche Modelle zu Verfügung stehen, um die Unternehmenskultur in einer Organisation zu erklären und zu beeinflussen sowie die Fragen beantworten, wie eine Veränderung der Unternehmenskultur auf Unternehmen wirkt und ob eine Unternehmenskultur als strategischer Erfolgsfaktor bezeichnet werden kann. Neben den theoretischen Kapitel wird in einem Kapitel wird das Thema auf die Praxis projiziert und anhand des Unternehmens ABB greifbar gemacht. Nach der Vorstellung des ausgewählten Unternehmens werden zunächst die soziale Verantwortung und dessen Einfluss auf die Unternehmenskultur in den Vordergrund gestellt. Anschließend wird der Einfluss der Unternehmenskultur bei ABB auf dessen unternehmerischen Erfolg mit negativen sowie positiven Apsekten kritisch dargestellt und aufgezeigt wie stark die Unternehmenkultur ein Werttreiber innerhalb eines weltweit agierenden Unternehmens sein kann. Abschließend befasst sich ein Kapitel, neben der Beantwortung der Leitfragen dieser Arbeit und dem Rückblick der erzielten Ergebnisse, mit einem perspektivischen Ausblick auf weitere Forschung und Vorgehensweisen. Die Weltwirtschaft fordert durch ihre immer stärker werdende Globalisierung und steigende Komplexität ein hohes Maß an Dynamik von jedem Unternehmen, welches in ihr agiert. Um in der Weltwirtschaft erfolgreich zu sein, ist es für Unternehmen wichtig, seine Erfolgsfaktoren zu kennen und optimal zu nutzen. Zu diesen gehört auch die Unternehmenskultur, die ohne jeden Zweifel in einer Organisation besteht und Einfluss nimmt. Studien der Unternehmensberater Peters und Waterman bestätigten diesen Einfluss bereits in den 1970er Jahren. Des Weiteren stehen global agierende Untern


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Product Details
  • ISBN-13: 9783668837591
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668837597
  • Publisher Date: 12 Nov 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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