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Unternehmenskrisen und Maßnahmen zur Restrukturierung kleiner und mittlerer Handelsunternehmen

Unternehmenskrisen und Maßnahmen zur Restrukturierung kleiner und mittlerer Handelsunternehmen

          
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About the Book

Globalisierung der Märkte, eine Verschiebung von Markt- und Wettbewerbsgrenzen, beschleunigte technologische Entwicklungen, Konzentrationstendenzen wie auch veränderte Marktbedingungen des Standortes Deutschland erfordern eine umfassende strategische Neuausrichtung der Unternehmen. Gelingt es dem Management nicht, die Veränderungen schnell zu erkennen und sich an diese im notwendigen Maße flexibel anzupassen, kann eine Unternehmenskrise die Folge sein. Diese Arbeit vermittelt einen allgemeinen Überblick über Ursachen von Unternehmenskrisen sowie ein generelles Maßnahmenportfolio zu deren Überwindung, wobei sich die Ausführungen auf kleine und mittlere Unternehmen (KMU) beziehen. Hierzu werden innerbetriebliche Schwächen (Strategie/Ziele, Management, Personal, Organisation/Kosten, Rechnungswesen/Controlling, Finanzierung und Nachfolgeregelung) wie auch das Marketing (Umfeldanalyse, Marketing-Mix) beleuchtet. In Form eines Maßnahmenportfolios werden mögliche Restrukturierungsmaßnamen in den Bereichen Betrieb/Betriebsführung und Marketing zur Überwindung der Unternehmenskrise erläutert. Mit Hilfe einer Fallstudie aus der Werbeartikelbranche wird der Restrukturierungsprozess anhand des Marketing-Mix verdeutlicht.


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Product Details
  • ISBN-13: 9783833428692
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 178 mm
  • ISBN-10: 3833428694
  • Publisher Date: 03 Jan 2006
  • Height: 254 mm
  • No of Pages: 166
  • Series Title: German
  • Weight: 299 gr


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