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Unternehmenskommunikation Im Zeitalter Der Digitalen Transformation: Wie Unternehmen Interne Und Externe Stakeholder Heute Und in Zukunft Erreichen

Unternehmenskommunikation Im Zeitalter Der Digitalen Transformation: Wie Unternehmen Interne Und Externe Stakeholder Heute Und in Zukunft Erreichen

          
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About the Book

Dieses Buch erklärt, wie die Digitalisierung sämtliche Strukturen und Prozesse im Kommunikationsmanagement von Unternehmen verändert und wie Strategien, Konzepte, Aufgabenverteilung und Instrumenteneinsatz angepasst werden müssen, um alle Stakeholder punktgenau zu erreichen. Die Autoren zeigen - wissenschaftlich fundiert und gleichzeitig für die Praxis aufbereitet -, was bei der Transformation einer Kommunikationsorganisation beachtet werden muss, damit interne und externe Stakeholder die richtigen Botschaften über die passenden Kanäle erhalten. Ein kompaktes Buch, das den Lesern in Zeiten von zunehmender Vernetzung wertvolle Orientierung bietet und direkt im Arbeitsalltag anwendbar ist.
Neu in der aktualisierten 2. Auflage: Für Leser kostenlose, zusätzliche Fragen und Antworten zum Buch in der Springer-Nature-Flashcards-App.


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Product Details
  • ISBN-13: 9783658294717
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 211 mm
  • No of Pages: 124
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 365829471X
  • Publisher Date: 31 May 2020
  • Binding: SA
  • Language: German
  • Returnable: Y
  • Sub Title: Wie Unternehmen Interne Und Externe Stakeholder Heute Und in Zukunft Erreichen
  • Width: 196 mm


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Unternehmenskommunikation Im Zeitalter Der Digitalen Transformation: Wie Unternehmen Interne Und Externe Stakeholder Heute Und in Zukunft Erreichen
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Unternehmenskommunikation Im Zeitalter Der Digitalen Transformation: Wie Unternehmen Interne Und Externe Stakeholder Heute Und in Zukunft Erreichen
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