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Unternehmensforschung: Hilfsmittel Moderner Unternehmensführung

Unternehmensforschung: Hilfsmittel Moderner Unternehmensführung

          
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About the Book

In den vom Universitätsseminar der Wirtschaft veranstalteten 10-Wochen- Seminaren für Führungskräfte aus Wirtschaft und Verwaltung nimmt die Verwendung von quantitativen Methoden zur Lösung komplexer Entschei- dungsprobleme, die den Teilnehmer vor allem in Form von Fallstudien vor- gelegt werden, einen breiten Raum ein. Band 5 der USW -Schriften für Führungskräfte gewährt einen Oberblick über die wichtigsten Problem- bereiche, in denen in der Praxis die quantitativen Methoden der Unterneh- mensforschung mit Erfolg angewendet werden. Die Schrift ist zugleich als Vorbereitungslektüre für die Teilnehmer an den 10-Wochen-Seminaren des USW gedacht. Sie wendet sich an Führungskräfte, die über den Einsatz von Verfahren der Unternehmensforschung zu entscheiden haben und für deren Unternehmerische Entscheidungen die Ergebnisse von solchen Untersuchungen nützlich sein können. Der Autor wirbt mit seinen Ausführungen darum, die vor allem in den USA erprobten Instrumente der Unternehmensforschung auch in Deutschland zum Nutzen der Unternehmen und der Gesamtwirt- schaft stärker als bisher einzusetzen. Aus seiner Tätigkeit als Unternehmens- berater in den USA kann Friedrich Hanssmann auf eigene praktische Erfah- rungen zurückgreifen. Der Autor ist Mitglied des Erweiterten Vorstandes des USW. Die Herausgeber danken ihm dafür, daß er die Schrift für die Arbeit im USW verfaßt hat. Horst Albach Walther Busse von Colbe 5 Vorwort Das Universitätsseminar der Wirtschaft ist seit seinen Anfängen bemüht, Führungskräften aus Wirtschaft und Verwaltung praxisrelevante Wissen- schaft zu vermitteln. Ein Musterbeispiel praxisrelevanter Wissenschaft ist die junge Disziplin der Unternehmensforschung (Operations Research).


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Product Details
  • ISBN-13: 9783409873512
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1971 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 132 gr
  • ISBN-10: 3409873511
  • Publisher Date: 01 Jan 1971
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 69
  • Series Title: Usw-Schriften Für Führungskräfte
  • Sub Title: Hilfsmittel Moderner Unternehmensführung
  • Width: 156 mm


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