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Unternehmensbewertung der MiFa AG: Cash-Flow-Prognose

Unternehmensbewertung der MiFa AG: Cash-Flow-Prognose

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Investition und Finanzierung, Note: 1,3, Martin-Luther-Universität Halle-Wittenberg, Sprache: Deutsch, Abstract: Die Fahrradbranche durchlebte in der Vergangenheit immer wieder Konsolidierungs- und Boomphasen. Zuletzt sank die Nachfrage nach Rädern stetig. Derzeit legen, im Gegensatz zu Holland (30%), rund 12% der Deutschen ihren täglichen Weg mit dem Rad zurück. Des Weiteren werden von den 66. Mio. Fahrrädern in Deutschland nur knapp die Hälfte regelmäßig genutzt. Diese Entwicklung spiegelt sich auch in den Zahlen der deutschen Fahrradhersteller wider. Ist dies auch die Entwicklung der Zukunft? Wird Deutschland auch weiterhin eine Autofahrernation bleiben? Die vorliegende Arbeit beschäftigt sich mit der künftigen Entwicklung des größten Fahrradhersteller Deutschlands, dem ostdeutschen Fahrradhersteller die "Mifa AG". Die Cash-Flow-Planung ist hierbei die wichtigste Methode. Diese dient als Grundlage zur Berechnung der Kapitalflüsse und des jeweiligen Unternehmenswertes. Im ersten Teil der vorliegenden Arbeit erfolgt eine kurze Zusammenfassung der unternehmensbezogenen Daten und wichtigsten Informationen über die Mifa AG. In einer detaillierten Vergangenheitsanalyse wird anschließend die Entwicklung der historischen Kennzahlen erörtert. Ferner ist die Position des Unternehmens, hinsichtlich des wettbewerblichen Umfeldes und des Fahrradmarktes, in der Marktanalyse dargestellt. In diesem Zusammenhang werden die Derby Cycle Werke und die Accell Group zum Vergleich herangezogen. Anschließend erfolgt die Prognose der FCF-Planung für die Jahre 2010 bis 2012. Diese untergliedert sich in die Teilkomponenten der Umsatz-, der Aufwands-, der Investitions- und der Working-Capital-Planung. Innerhalb der einzelnen Segmente werden repräsentativ für Plan -GuV und -Bilanz bestimmte Posten und Kennzahlen näher betrachtet und analysiert. Abschließend werden die wichtigsten Erkenntnisse im Schlussteil zusammengefasst und die langfris


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Product Details
  • ISBN-13: 9783656515715
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 63 gr
  • ISBN-10: 3656515719
  • Publisher Date: 18 Oct 2013
  • Height: 210 mm
  • No of Pages: 40
  • Series Title: German
  • Sub Title: Cash-Flow-Prognose
  • Width: 148 mm


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