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Unternehmen im deutschen Photovoltaikmarkt - eine kritische Analyse der Selbstdarstellung

Unternehmen im deutschen Photovoltaikmarkt - eine kritische Analyse der Selbstdarstellung

          
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About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universität Duisburg-Essen, Sprache: Deutsch, Abstract: Die vorligende Arbeit beschäftigt sich mit folgendem Untersuchungsziel: "Wie stellen sich deutsche Unternehmen im Photovoltaik-Markt dar? Welche Instrumente gibt es und wie sieht es im Speziellen mit der Selbstdarstellung im Geschäftsbericht aus?" Dementsprechend erfolgt im zweiten Kaopitel zunächst eine Betrachtung der Photovoltaik als Teilbereich der erneuerbaren Energien. Begriffe werden eingegrenzt und definiert. Anschließend wird ein Blick auf die Entwicklung des Marktes geworfen und abschließend werden die brachenspezifischen Wertschöpfungsstufen betrachtet und einige Unternehmen anhand dessen eingeordnet. Daraus ergibt sich die erste Forschungsfrage: "Wie verlief die Entwicklung des deutschen PV-Marktes und wodurch ist der Markt als Teilbereich der erneuerbaren Energien gekennzeichnet?" Danach wird im dritten Kapitel ein kurzer Überblick über die Unternehmenskommunikation und deren Teilbereich, die Selbstdarstellung, gegeben. Anschließend werden die Instrumente der Selbstdarstellung vorgestellt, wobei insbesondere auf das Analyseobjekt, den Geschäftsbericht, eingegangen wird. Demnach lautet die zweite Forschungsfrage: "Welche Möglichkeiten der Selbstdarstellung gibt es für Unternehmen und wie lässt sich der Geschäftsbericht als wirkungsvolles Instrument einsetzen?" Das vierte Kapitel bildet den Hauptteil dieser Arbeit. Hier erfolgt zunächst eine kurze Vorstellung zweier Unternehmen aus dem PV-Markt, deren Geschäftsberichte den Untersuchungsgegenstand der Analyse darstellen. Weiterhin werden die Kriterien der Analyse anhand einer Matrix vorgestellt und näher erläutert. Anschließend findet eine Auswertung der Ergebnisse in Kap. 4.2.1 statt, wobei die Ergebnisse beider Untersuchungen verglichen und Gemeinsamkeiten und Unterschiede herausgestellt werden. Daraus leitet sich die dritte und letzte Fors


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Product Details
  • ISBN-13: 9783656222279
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656222274
  • Publisher Date: 25 Jun 2012
  • Height: 210 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 64 gr


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