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Unterhaltung und Vergnügen: Lebensstile und Werbung der neunziger Jahre vor dem Hintergrund der Erlebnis-, Freizeit- und Konsumgesellschaft

Unterhaltung und Vergnügen: Lebensstile und Werbung der neunziger Jahre vor dem Hintergrund der Erlebnis-, Freizeit- und Konsumgesellschaft

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,7, Friedrich-Schiller-Universität Jena, Veranstaltung: Wirtschaftsbezogene Kulturgeschichte Deutschlands, Sprache: Deutsch, Abstract: "Erlebnisorientierung ist die unmittelbarste Form der Suche nach Glück."1 Dieses Zitat des Soziologen Gerhard Schulze enthält ein wesentliches Element unserer momentanen gesellschaftlichen Situation: die Erlebnisorientierung. Vergleicht man die kulturellen und sozialen Tendenzen beispielsweise der 50er Jahre in Deutschland mit den neunziger Jahren bzw. heute, wird ein grundlegender Wandel sichtbar. Allein die Wert- und Moralvorstellungen scheinen sich im Laufe der Jahrzehnte kontinuierlich verschoben zu haben. Neue Lebensorientierungen führten zu neuen Konsumgewohnheiten; unsere Gesellschaft wurde zur Wohlstandsgesellschaft, unser Konsum zum Erlebniskonsum. Gegenstand dieser Hausarbeit ist es, genannte Wandelprozesse vor allem im Zeitraum der neunziger Jahre zu beleuchten, und zwar im Hinblick auf soziologisch-kulturelle Entwicklungen einerseits und deren Einfluss auf die Werbung andererseits. Dabei sollen Ursachen für die Herausbildung der sogenannten Erlebnisgesellschaft benannt und deren Wesen charakterisiert werden, um abschließend diese Merkmale an Werbebeispielen der neunziger Jahre nachzuweisen. Das Interesse meiner Arbeit begründet sich vor allem in der Aktualität der Problematik, denn die "Erlebnisgesellschaft" ist kein Phänomen der Vergangenheit, sondern eher ein gesellschaftlicher Wandelprozess, der bis heute andauert. Mein Ziel ist es, einen Überblick über den Zusammenhang zwischen Erlebnisorientierung und veränderten Konsumgewohnheiten zu verschaffen, um eventuell zukünftige Tendenzen im Sinne von "Wird sich der Erlebnistrend in Gesellschaft und Werbung fortsetzen?" bzw. "Welche Trends herrschen Anfang des 21. Jahrhunderts vor?" aufzeigen zu können.


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Product Details
  • ISBN-13: 9783638677554
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 50 gr
  • ISBN-10: 3638677559
  • Publisher Date: 18 Jul 2007
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Sub Title: Lebensstile und Werbung der neunziger Jahre vor dem Hintergrund der Erlebnis-, Freizeit- und Konsumgesellschaft
  • Width: 148 mm


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Unterhaltung und Vergnügen: Lebensstile und Werbung der neunziger Jahre vor dem Hintergrund der Erlebnis-, Freizeit- und Konsumgesellschaft
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