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Unsicherheit der AnlegerInnen bei ineffizienten Märkten - Wie kann der Einsatz von Behavioral Finance im Gespräch mit Bankkundschaft helfen Anlageentscheide zu optimieren?

Unsicherheit der AnlegerInnen bei ineffizienten Märkten - Wie kann der Einsatz von Behavioral Finance im Gespräch mit Bankkundschaft helfen Anlageentscheide zu optimieren?

          
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About the Book

Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,9, Kalaidos Fachhochschule Schweiz, Sprache: Deutsch, Abstract: 'Kaufen Sie günstig, verkaufen Sie nie'. In den beschriebenen irrationalen und volatilen Märkten ist es für PrivatanlegerInnen schwierig das Zitat von Warren Buffet zu befolgen. Es hat viele Privatinvestoren und Privatinvestorinnen während den letzten Jahren vor eine grosse Herausforderung gestellt. Die Geduld und auch die Nerven vieler AnlegerInnen wurden getestet. Die Portfoliotheorie geht davon aus, dass AnlegerInnen stets rational handeln unter Einbezug sämtlich möglicher Informationen. Die Privatkundschaft beschäftigt sich oft nur oberflächlich mit den Finanzmärkten, dies ist darauf zurückzuführen, dass Ihnen die Zeit, teilweise Ausbildung wie auch das Know-how und die Lust fehlt. In den Gesprächen mit ihren Bankberatern und Bankberaterinnen fliessen Erkenntnisse aus der Behavioral Finance nicht stark genug mit ein. Dies kann zu suboptimalen Anlageentscheiden führen. Im Jahre 2008 brach der Swiss Market Index (SMI) um über 33 Prozent ein. Es wurden damals an verschiedenen Handelstagen Schwankungen von über 10 Prozent festgestellt. Der Volatilitätsindex des SMI, erreichte im Oktober 2008 einen absoluten Höchststand von 87.25 Punkten, was eine historische Marke bedeutete. Über die letzten zwölf Jahre betrachtet lag der Volatilitätsindex ansonsten zwischen 10 und 40 Punkten. Diese Phase der hohen Schwankungen hat auch bei den Investoren und Investorinnen grosse Verunsicherung ausgelöst. Durch die Verunsicherung sahen sich diese teilweise dazu gedrängt Entscheidungen zu treffen, welche selten reiflich überlegt waren, sondern vielfach panikartig und aus den Emotionen heraus erfolgten. Während sich die AnlegerInnen in den vorangegangenen Jahren und Jahrzehnten eine Aktie kaufen konnten, diese dann einige Jahre nicht beachten mussten um sie anschliessend mit einem guten Gewinn verkaufen zu können, haben die h


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Product Details
  • ISBN-13: 9783656352976
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3656352976
  • Publisher Date: 21 Jan 2013
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Weight: 186 gr


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Unsicherheit der AnlegerInnen bei ineffizienten Märkten - Wie kann der Einsatz von Behavioral Finance im Gespräch mit Bankkundschaft helfen Anlageentscheide zu optimieren?
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Unsicherheit der AnlegerInnen bei ineffizienten Märkten - Wie kann der Einsatz von Behavioral Finance im Gespräch mit Bankkundschaft helfen Anlageentscheide zu optimieren?
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