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Understanding The Predictive Analytics Lifecycle

Understanding The Predictive Analytics Lifecycle

          
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About the Book

This book contains a chapter for each of the phases of the development of a predictive initiative. These phases are referred to as the analytic process lifecycle. The author presents case studies from different industries (e.,g., banking, megaresorts, mobile operators, healthcare, manufacturing and retail) in each chapter as well as used a different country to illustrate each phase--the intent is to describe the personas involved in these projects throughout the world. The various phases presented are: idea, design, prepare, explore, model, communicate and measure.

About the Author

Alberto Cordoba is Director, Research Operations at Truven Health Analytics where he mentors senior SAS programming management staff and actively participates in continuing process improvement. In addition he provides a leadership role and direct project support for client sponsored research studies. He also has oversight of programming, design, and/or analytic support for client projects. Cordoba is a former Vice President, Business Intelligence and Predictive Analytics at Qualex Consulting Services.



Table of Contents:
Foreword Preface Acknowledgments Chapter 1 Problem Identification and Definition • Importance of Clear Business Objectives • Office Politics • Note Chapter 2 Design and Build • Managing Phase • Planning Phase • Delivery Phase • Notes Chapter 3 Data Acquisition • Data: The Fuel for Analytics • A Data Scientist's Job • Notes Chapter 4 Exploration and Reporting • Visualization • Cloud Reporting Chapter 5 Modeling • Churn Model • Risk Scoring Model • Notes Chapter 6 Actionable Analytics • Digital Asset Management • Social Media Chapter 7 Feedback • What the Different Software Components Should Do Note Conclusion Appendix: Useful Questions Bibliography About the Author Index


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Product Details
  • ISBN-13: 9788126552795
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 240
  • ISBN-10: 8126552794
  • Publisher Date: 2014
  • Language: English

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