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Understanding How Consumer Behavior Changes

Understanding How Consumer Behavior Changes

          
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About the Book

⦁Can price change influence consumer behavior?In behavioral economy view point, it can explaine why price change can influence consumer behavior. In general, under short -run profit maximization, the price was seen as a mark -up marginal cost with the marketing determined by the elasticity of demand. However, economists have used these methods to determination of how prices change behavior. The first is the indicated prices are determined relative to costs by firms in the pursuit of objectives. In the view point, the first is firms are price-makers and let prices in a way which think will achieve these objectives. Subject to constraints arising from demand and cost conditions. The second is theory of perfect competition, firms are effectively price-takers and the interaction between demand and supply in the market set price. So, firms are regarded as price-takers, and hence not in position to set prices, such as price-adjuster . The third is the idea of observing the process of price decision-making and seeking observation is on the prices of price determination. Their view is expressed as price is based on full average cost, including a conventional allowance for profits and full average cost . Is determined as follows? price or direct cost per unit is taken as the base, a percentage addition is made to cover overhead or on cost or indirect cost, and a further conventional addition of percentage is made for profit. This, it seems price change behavior can influence consumer individual consumption behavior to any products.⦁Can constructive consumer choice processes influence consumption behavior?Consumer decision making has been an interest in consumption behavior research, e.g. how technological changes, an information explosion factor can influence consumer individual choice decision to buy any products. Due to limited processing capacity, consumers often don't have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands. Rapid technological changes for instance, has led to multitudes of new products and decreased product lifetimes. In addition, new communications media, such as the world wide web have made amounts of information on options potentially available ( Alba et al. 1987). It seems time pressure, such as fast product lifetimes and new communications, media, internet advertisement can influence consumers how to make decision to buy any thing which is the best to them, e.g. choice of gathering products of advertisement information to buy products from internet ( electronic shopping) instead of traditional visiting shops consumption behavior. So, new information advertisement media, e.g. internet advertisement consumer information media will influence consumer individual decision tasks. For example, a consumer may be fairly certain about the values of some of the attributes to choose to buy which kind of mobile phone from electronic shopping easily at home. However, the consumer may not have information for all of the mobile phone options on some attributes ( e.g. reliability information would not be available for a new mobile model) from internet advertisement. In addition, some attributes, such as safety may be difficult for consumer to trade off; making trade off requires possibly accepting a loss on such an attribute with potentially threatening consequences.


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Product Details
  • ISBN-13: 9798635114728
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 334
  • Series Title: Consumer Psychology
  • Weight: 920 gr
  • ISBN-10: 8635114728
  • Publisher Date: 08 Apr 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 22 mm
  • Width: 203 mm


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