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Kinder und Werbung. Sind Kinder ein Stilmittel oder eine Zielgruppe der modernen Werbetechniken?

Kinder und Werbung. Sind Kinder ein Stilmittel oder eine Zielgruppe der modernen Werbetechniken?

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Universität Paderborn, Veranstaltung: Werbung- Schlüssel zur Vergangenheit?, Sprache: Deutsch, Abstract: In dieser Arbeit werde ich mich mit dem Zusammenhang von Kindern und Werbung beschäftigen. Gibt es einen Zusammenhang? Darf es überhaupt einen geben? Als Quellen verwende ich für meine Arbeit jegliche Art von Werbung. Bei dem Produkt Lego habe ich mich auf ein Prospekt und ein Plakat beschränkt. In meiner Arbeit werde ich versuchen, das Verhältnis von Kindern und Werbung näher zu untersuchen. Die Werbung hat Zielgruppen, die gezielt durch Werbetechniken angesprochen werden. Gelten auch Kinder schon als Zielgruppe? Wenn ja, verwenden die Werbeleute spezielle Stilmittel für sie? Beschäftigen sie sich mit den Interessen der Kinder um sie direkt ansprechen zu können? Ist Werbung überhaupt ein Thema im Leben der Kinder? All dies sind Fragen, die ich versuchen möchte im Folgenden zu beantworten und so das Verhältnis von Kindern und Werbung zu charakterisieren. Ich möchte aber auch noch eine andere Perspektive beleuchten, indem ich mich damit beschäftige, ob Kinder auch als Stilmittel benutzt werden? Wirbt man mit ihnen für Erwachsenenprodukte? Hierzu möchte ich auch auf rechtliche Dinge eingehen. Gibt es Gesetzte die Werbung für Kinder regeln? Hat die Werbung freie Hand bei der Gestaltung von Werbung oder gibt es Richtlinien, welche Sie einhalten müssen? Hiermit verbunden gibt es bestimmt auch Probleme bei der Werbung für und mit Kindern. Welche Kenntnisse gibt es über solche Probleme? Abschließend möchte ich das Thema noch als Unterrichtsthema beurteilen. Ist es sinnvoll es im Unterricht zu bearbeiten? Hierfür möchte ich didaktische Vorteile suchen, warum Werbung in der Schule thematisiert werden sollte und welche Lernziele mit dem Thema verfolgt werden könnten.


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Product Details
  • ISBN-13: 9783668706422
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 254 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3668706425
  • Publisher Date: 24 Apr 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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