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Umsetzung der "Starken Schiene" mit Hilfe der Balanced Scorecard. Die neue Strategie der Deutschen Bahn

Umsetzung der "Starken Schiene" mit Hilfe der Balanced Scorecard. Die neue Strategie der Deutschen Bahn

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Hochschule Fresenius Düsseldorf, Sprache: Deutsch, Abstract: Wie kann die Deutsche Bahn diese Strategie erfolgreich umsetzen und welche Instrumente können dabei behilflich sein? Diese Hausarbeit beschreibt zuerst die SWOT-Analyse, weil es ein Instrument ist, welches aus der Standortbestimmung eines Unternehmens heraus eine Möglichkeit bietet, die passende Strategie zu entwickeln. Danach wird die Balanced Scorecard behandelt, da es bei dieser ganzheitlichen Strategie wichtig ist, auf die relevanten Bereiche herunterzubrechen, aber dennoch miteinander zu verknüpfen. Nach dem theoretischen Teil werden die Stärken und Schwächen der Deutschen Bahn mit Hilfe der SWOT-Analyse veranschaulicht und anschließend wird die neue Strategie der Deutschen Bahn auf die Balanced Scorecard übertragen, um zu untersuchen, inwiefern die Balanced Scorecard der Deutschen Bahn bei der Umsetzung der Strategie unterstützen kann. Anschließend werden im Fazit die gewonnen Erkenntnisse vorgestellt. Deutschland braucht eine starke Schiene. Nicht nur, um die Klimaziele zu erreichen, sondern auch, um in Zukunft Exportweltmeister zu bleiben und die Bewegungsfreiheit für immer mehr Menschen zu sichern und den Zusammenhalt und die Vernetzung in Euro-pa nicht außer Acht zu lassen. Dieses Vorhaben ist eine große Aufgabe, wofür alle Kräfte gebündelt werden müssen und wofür in den nächsten Jahren ein massiver Ausbau erfordert wird, welcher nur mit einer Rekordinvestition zu bewältigen ist. So stellt die Konzernzentrale die neue Strategie "Starke Schiene" dar.


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Product Details
  • ISBN-13: 9783346217295
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346217299
  • Publisher Date: 18 Aug 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 54 gr


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