Ueré is a Brazilian boy, a country of mixed culture. The cross-cutting character is 4 to 5 years old and is descendent of Portuguese and African paternal grandparents and South America Indigenous Tupi Guarani and Brazilian (already of mixed origin) maternal grandparents.
Attributes that makes him "ambassador of cultural diversity integration."
Identification of the first location in the Atlantic Rainforest, one of the few Atlantic Ocean's nurseries. Even though it is in grave risk of extinction is still considered to have the biggest biodiversity. The fact that Ueré was born and raised among several biomes of this ecosystem makes him an "ambassador of nature".
The Atlantic Rainforest has the UNESCO recognition of Biosphere Reserve.
Ueré name comes from Tupi Guarani origins (the most widespread Brazilian indigenous language), was evidenced as a name easy to pronounce in any language in which the books are going to be translated. All names of human characters must be typical of the host country/region in which the story is based.
This specific book introduces to human history, development of mathematics, biodiversity, healthy food, music, healthy and sustainable agriculture.
"Ueré and Friends" characters, look forward to become children´s friends, companions and "heroes" to identify and follow;
To Sensitize children to healthy habits and to civic values;
Convey to children, through stories, a collection of information of science, biology and history and a set of concepts, such as sustainability, cultural diversity and environmental diversity; Identify and call the attention to what the human being in its diversity has in common and its historical moments of peaceful and complementary coexistence;
