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TYPO3 4. 2 E-Commerce

TYPO3 4. 2 E-Commerce

          
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About the Book

Design, build, and profit from a sophisticated feature-rich online store using TYPO3 Run your business like a pro and earn good profits in your online shop by harnessing all the features of TYPO 3Create an effective search system for productive navigation of your siteIncorporate smart payment and delivery modulesPacked with expert guidance on all aspects of building a lucrative online shop In DetailThe popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged from a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties. This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site--from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit. This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site. What you will learn from this book Build a smartly designed site effortlessly and take your business online with TYPO3Easily upgrade extensions to newer versions and add payment facilities to your site with e-commerce pluginsInvite customers by preparing attractive product catalogsEnrich your customers' shopping experience by framing a systematic shopping processDevelop good customer relations by maintaining user profiles and purchase historyProvide safe payment and product delivery by configuring add-insAdd, edit, and delete records and add flexibility of information handling by using administrative functionsImprove your site's ranking and get popular in search engine results by using SEOImplement various designs for your TYPO3 CMS using template configurationBring magnificent sales, not just traffic to your website, by effective keyword selectionEffectively manage and market your site with creative shop content views, discount campaigns, and other activities ApproachThis is a fast-paced tutorial focusing on creating an online store. It walks in detail through development of a sample website, illustrating each step with screenshots and explanation. The cumbersome and time-consuming task of developing and customizing a TYPO3 e-commerce site will be a smooth sail with this book. Who this book is written forIf you want to create a captivating online shop using TYPO3 and optimize your profit, this book is for you. Some knowledge of TYPO3, PHP, and TypoScript is required. About the AuthorEdgars Karlsons has been working for more than seven years in the field of web development. He started as freelancer and over these years has improved his prowess in providing quality service and pursuing new technological solutions. Along with web solutions, Edgars has worked with web graphics and applications programming. Along with IT project management, Edgars Karlsons has gained some teaching experience - he has given seminars on using specific technological products, on transmitting packet data, and working with several application programs. He has also gained experience in practical psychology which is of great use also in field of IT, when a complicated problem has to be solved. Edgars Karlsons' management skills have improved during his career - from leading small interest groups to managing large international IT projects. One of his most important professional notions is high precision. In 2006 Edgars Karlsons saw the creative potentiality in TYPO3 CMS. This resulted in establishing a private enterprise that specializes in developing web pages based on TYPO3 CMS. Netberries Ltd. has been successful for several years, it has developed JSON (JavaScript Object Notation)-based applications, custom jQuery scripts, and XHTML/CSS websites. In 2008 the company began working with TYPO3 CMS. Netberries installs TYPO3 websites, creates the design, trains the clients, and provides maintenance. Recently the company has started the development of a TYPO3 extension. There is an in-h


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Product Details
  • ISBN-13: 9789350231845
  • Publisher: By Edgars Karlsons, Inese Liberte
  • Binding: Paperback
  • ISBN-10: 9350231845
  • Publisher Date: 2010

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