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Twitter in der politischen Kommunikation: Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009

Twitter in der politischen Kommunikation: Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009

          
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About the Book

Bachelorarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Mikro-Blogging Dienste wie Twitter werden in Deutschland zunehmend beliebter. Nach Schätzungen vom April 2009 twittern bereits über 62.000 Autoren auf deutsch. In den Twitter-Nachrichten (auch Tweets genannt) werden vorrangig Informationen über das Weltgeschehen, Persönliches und Web-Links ausgetauscht. Twitter ist dabei nicht nur für Privatpersonen ansprechend. Immer häufiger wird der Dienst von Unternehmen und Nachrichtenagenturen eingesetzt. Auch Politiker entdecken Twitter als eine Möglichkeit, direkt mit den Abonnenten ihrer Twitter-Nachrichten zu kommunizieren. Barack Obama nutzte Twitter in seinem Präsidentschaftswahlkampf 2008. Im Wahlmonat November erreichte er über seinen Account mehr als eine Million Abonnenten. Für Obama und sein Team war Twitter somit ein wichtiger Kommunikationskanal während des Wahlkampfes. In dieser Arbeit wird anhand ausgewählter Twitter-Accounts deutscher Politiker beobachtet, wie viele Follower sie erreichen und ob Twitter auch in der politischen Kommunikation in Deutschland ein wichtiges Werkzeug darstellen kann. Dazu werden diese Accounts über den Zeitraum vom 15. Juni bis 15. Juli 2009 und somit vor den Landtagswahlen in den Bundesländern Sachsen, Thüringen und Saarland beobachtet. Die Beobachtung bezieht sich neben der Anzahl der Follower auch auf die Inhalte der Tweets, die kategorisiert werden. In den Ergebnissen wird sich zeigen, wie sinnvoll der Einsatz von Twitter im deutschen Wahlkampf sein kann. Die folgende Arbeit stellt Anwendungsgebiete des Mikro-Blogging-Dienstes Twitter vor, nennt Vor- und Nachteile und zeigt, wie Twitter in der politischen Kommunikation bisher eingesetzt wurde. In einer Beobachtung wird untersucht, wie deutsche Politiker im aktuellen Wahlkampf diesen Dienst zur Kommunikation nutzen und wie Experten diese Aktivitäten einschä


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Product Details
  • ISBN-13: 9783640442713
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 177 gr
  • ISBN-10: 3640442717
  • Publisher Date: 07 Nov 2009
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Sub Title: Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009
  • Width: 148 mm


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Twitter in der politischen Kommunikation: Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009
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Twitter in der politischen Kommunikation: Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009
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